Challenges and Innovations in Australia's Dwindling Apple and Pear Industry

In recent years, the apple and pear industry in Australia has faced significant challenges, with many orchardists struggling to make a profit amid declining domestic fruit consumption. According to Apple and Pear Australia Limited (APAL), most growers have not seen a profit in over four years, largely due to rising input costs and stagnant demand for their products. The situation has prompted many farmers to diversify their crops, exploring alternative varieties and new agricultural practices to sustain their livelihoods.

The Australian apple and pear market has been in a state of crisis, as highlighted by Jeremy Griffith, head of industry, government relations, and advocacy at APAL. Griffith stated, "Input costs have ramped up dramatically, and supermarkets are not covering those costs. Growers can survive one or two years like that, but they can’t survive beyond that" (Griffith, APAL, 2025). He pointed out that the industry's overall consumption patterns have shifted, with apple consumption flatlining and pear consumption declining significantly, leading to the removal of approximately 15 percent of pear orchards in recent years.

Farmers like Amarinder Bajwa, who migrated from India to Australia and purchased an orchard in Shepparton, illustrate the resilience of some growers despite the adverse conditions. Bajwa has diversified his operations, incorporating crops such as broccolini alongside traditional apple varieties. "This is the third year and we’re really happy with the way things are coming up," he noted, indicating a positive shift in his farming approach (Bajwa, Shepparton Orchardist, 2025).

The broader context of this situation reveals a need for a strategic plan to revitalize fruit consumption in Australia. APAL has embarked on a five-year strategy aimed at increasing consumer demand for fresh produce, particularly apples and pears. This initiative includes creating awareness about the health benefits of fruit consumption to encourage Australians to eat more.

Expert opinions suggest that addressing the challenges in the apple and pear industry requires a multi-faceted approach. Dr. Sarah Johnson, Professor of Agricultural Economics at the University of Melbourne, stated, "The decline in domestic consumption reflects changing consumer preferences and competition from other fruits and processed foods. It's crucial for the industry to adapt and innovate if it wants to remain relevant" (Johnson, University of Melbourne, 2023).

Additionally, international markets, particularly in Asia, are being explored for potential growth. Griffith mentioned that new export opportunities are opening up in China, which could provide a much-needed boost to the industry. However, the focus remains on domestic consumption as the foundation for recovery.

As orchardists grapple with these challenges, the issue of farm succession looms large. Many growers express concern that their children are unwilling to continue the family farming legacy, citing a bleak outlook for the industry. Griffith commented, "Working this hard and not being able to make a profit, it’s a pretty depressing place for the industry to be in" (Griffith, APAL, 2025).

The apple and pear industry in Australia stands at a crossroads. While the situation appears dire, the determination of growers like Bajwa to innovate and adapt their practices offers a glimpse of hope. The future of the industry may hinge on its ability to both cultivate new varieties and restore consumer interest in these traditional fruits. As APAL rolls out its five-year strategy, the collective efforts of growers, industry leaders, and consumers will be vital in shaping the next chapter of Australia’s apple and pear industry.