Danish Brand Flying Tiger Copenhagen Opens First Singapore Store

Flying Tiger Copenhagen, the renowned Danish lifestyle brand, has officially launched its first store in Singapore, located on level 2 of the Bugis+ shopping mall, on July 28, 2025. This opening marks a significant milestone for the brand as it expands its presence in Southeast Asia, following successful store launches in Indonesia, Vietnam, and the Philippines, all in collaboration with the lifestyle retailer PT Mitra Adiperkasa Tbk.

The brand is celebrated for transforming everyday items into delightful and functional treasures that carry a distinctive Scandinavian flair. From vibrant stationery and innovative gadgets to charming homeware and thoughtful gifts, Flying Tiger Copenhagen offers a wide range of lifestyle products that appeal to a diverse customer base.

To commemorate the grand opening, the store features an interactive pop-up event in the atrium of Bugis+, running from August 1 to 3. This event includes engaging mini-games, a spin-the-wheel station, and exclusive prizes, embodying the playful spirit of the Flying Tiger brand.

Martin Jermiin, the CEO of Flying Tiger Copenhagen, expressed enthusiasm about entering the Singapore market, stating, "We’re thrilled to open our first store in Singapore and look forward to becoming part of this vibrant retail landscape. Our success across Asia continues to build strong momentum, and we’re confident that our entry into Singapore will be a valuable addition." This statement highlights the brand's strategic approach to expanding in high-potential markets.

Founded in 1988 as a flea market stall, Flying Tiger Copenhagen opened its first official store in 1995 with items priced at 10 Danish kroner (approximately US$1.55). Since then, the brand has grown significantly, operating over 1,000 stores across 39 countries, showcasing its successful global business model.

The expansion into Singapore is expected to enhance the local retail landscape by providing consumers with unique, affordable, and high-quality products. As the retail environment in Singapore evolves, Flying Tiger Copenhagen is poised to capture the attention of both locals and tourists alike, further solidifying its position as a leading lifestyle brand in the region.

In summary, the opening of Flying Tiger Copenhagen's first Singapore store is not just a retail event but a reflection of the brand's commitment to growth and innovation in the lifestyle sector. With its playful approach and a focus on quality, the brand is set to make a significant impact in Singapore's competitive market.