Estée Lauder Expands Presence with Launch in Amazon.ca Premium Beauty Store

TORONTO — Estée Lauder, the flagship brand of The Estée Lauder Companies Inc., officially announced its launch in the Amazon.ca Premium Beauty store on June 12, 2025. This strategic move aims to enhance customer access to Estée Lauder's renowned skincare, makeup, and fragrance products across Canada, leveraging Amazon's extensive e-commerce platform.

The introduction of Estée Lauder products on Amazon.ca follows the brand's successful debut in the Amazon.com Premium Beauty store in Fall 2024. According to Justin Boxford, Global Brand President of Estée Lauder, "This launch marks a significant milestone for the Estée Lauder brand in Canada. We’re thrilled to partner with the Amazon.ca Premium Beauty store to bring our globally renowned products to Amazon customers in Canada. Grounded in our night science leadership, skin tone authority, and fragrance expertise, we’re excited to deliver our hero products and an elevated, high-touch experience through the lens of ‘The Beauty of Performance.’"

Canadian customers can now explore and purchase iconic products such as the Advanced Night Repair Serum and the Double Wear Stay-In-Place foundation through a seamless online shopping experience. These products are recognized for their high performance and consumer trust, making them favorites among beauty enthusiasts.

Eva Lorenz, Country Manager and Vice President of Amazon Canada, expressed enthusiasm about the partnership, stating, "We're excited to welcome the iconic Estée Lauder brand to Amazon.ca, expanding our premium beauty offering to customers across Canada. This launch builds on our successful relationship with The Estée Lauder Companies and represents a significant milestone in our journey together. We've worked closely with the Estée Lauder team to create a shopping experience that honors the brand's rich heritage while making their beloved products more accessible to Canadian customers who appreciate the convenience of shopping with Amazon."

The collaboration is expected to enhance Estée Lauder’s visibility and accessibility in the Canadian market, aligning with the increasing trend of online shopping for beauty products. Prime members will enjoy fast, free delivery on all orders placed through the Amazon.ca Premium Beauty store, further incentivizing purchases.

Founded by Estée Lauder, one of the first female entrepreneurs, the brand has maintained a legacy of innovation and sophistication in skincare and makeup. Today, Estée Lauder engages with customers in over 150 countries, continually adapting its product offerings to meet the evolving needs of consumers.

The Estée Lauder Companies Inc. operates as a global leader in the beauty industry, marketing numerous luxury brands, including Clinique, M·A·C, and La Mer. This latest venture into the Amazon.ca platform represents not only a commitment to expanding their market presence but also a recognition of the growing importance of e-commerce in the beauty sector.

In light of the current trends in retail and consumer behavior, the partnership with Amazon is anticipated to yield positive results for both Estée Lauder and Amazon, as they capitalize on the synergy between high-quality beauty products and the convenience of online shopping.

For more information or to explore the Estée Lauder collection on Amazon.ca, visit [www.amazon.ca/esteelauder](http://www.amazon.ca/esteelauder).