Feast App Celebrates One Year: 200,000 Eggs and Global Culinary Trends

On July 23, 2025, the Guardian’s cooking and recipe app, Feast, marked a significant milestone by celebrating its first anniversary. Since its launch, the app has established itself as an essential companion for home cooks worldwide, with users reportedly cracking nearly 200,000 eggs, utilizing 43,000 aubergines, and incorporating a staggering 12 tonnes of flour across its extensive collection of over 6,000 recipes curated by 150 chefs.
The Feast app is built on the Guardian's decades-long legacy of food journalism, providing a daily selection of seasonal and trending dishes tailored for diverse occasions. The app features both new recipes and classic favorites from the Guardian’s expansive archive of 30,000 recipes.
According to Tim Lusher, Head of Food at Guardian News & Media, “I have loved learning how people have been using Feast over the last year. Every day we are adding new dishes to the app to suit every taste.” Lusher emphasized the aim of the app to inspire confidence and creativity in home kitchens, highlighting user preferences for simple, quick, and healthy meals.
A user survey revealed that approximately 76% of Feast app users rely on it for culinary inspiration. Furthermore, 38% utilize the app to plan quick weeknight meals, resonating with the demands of modern cooking. The app has become a vital part of the Guardian's strategy to expand its digital footprint and engage a global audience.
In recognition of its success, the app has garnered high ratings in both the Apple and Android app stores. Liz Wynn, Chief Supporter Officer at Guardian Media Group, commented, “Feast is a celebration of everything our readers love about the Guardian’s food journalism - creativity, diversity, and a real passion for cooking.”
Feast users frequently explore a variety of cuisines, with the most popular dishes varying by region. In the UK and Australia, the top recipe is a tomato and aubergine one-pot baked pasta, while in Germany, users favor the perfect pasta primavera, and in Mexico, the peanut butter ramen stands out.
Looking forward, Feast plans to introduce exciting new features, including personalized recipe collections and an enhanced shopping list functionality that will streamline the meal preparation process. These improvements aim to further solidify the app's role as an indispensable tool for home cooks around the globe.
The Feast app is part of the Guardian’s broader digital strategy, which has seen its readership grow significantly. In the UK alone, the Guardian reaches nearly 9 million food enthusiasts monthly, more than any other quality news brand, according to data from PAMCo H2 2024. As Feast enters its second year, it continues to evolve, reflecting the dynamic landscape of culinary trends and user preferences, ensuring it remains a pivotal resource for those passionate about cooking.
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