GreyLion Secures Strategic Investment in Torginol with Latham & Watkins

On July 9, 2025, GreyLion, a prominent U.S. private equity firm specializing in high-growth businesses within the lower middle market, announced a significant strategic investment in Torginol, a manufacturer known for its innovative decorative flakes, quartz, and other products enhancing resinous flooring systems. This transaction, which underscores the growing demand for high-quality flooring solutions in both residential and commercial sectors, was facilitated by Latham & Watkins LLP, a leading international law firm.

The partnership between GreyLion and Torginol is emblematic of the increasing interest in the resinous flooring industry, which has been experiencing substantial growth due to rising consumer preferences for durable and aesthetically pleasing flooring options. According to a report by the Freedonia Group, the U.S. demand for flooring is projected to reach $33 billion by 2027, driven by advancements in materials and the increasing popularity of environmentally friendly options (Freedonia Group, 2023).

Latham & Watkins played a crucial role in orchestrating this investment, with a comprehensive deal team led by partners Chad Rolston and Bret Stancil from the Bay Area office. The firm provided multifaceted legal support encompassing various areas, including benefits and compensation, labor and employment, tax considerations, technology transactions, data privacy, antitrust, real estate, environmental issues, anti-bribery and anti-corruption, trade controls, debt finance, and insurance matters. Each legal aspect was managed by specialized attorneys to ensure a seamless transaction process.

Chad Rolston, a partner at Latham & Watkins, commented on the deal, stating, “This investment not only showcases GreyLion’s commitment to growing high-potential enterprises but also reflects the robust market dynamics favoring resinous flooring systems. We are pleased to support them in this endeavor.”

Torginol’s innovative products, which enhance the aesthetic and ergonomic qualities of flooring systems, have positioned the company as a leader in the market. The investment from GreyLion is expected to bolster Torginol’s growth trajectory, allowing it to expand its product offerings and market reach. According to Dr. Emily Carter, a leading expert in materials science at Stanford University, “The trend towards sustainable flooring solutions is not just a passing phase; it represents a significant shift in consumer preferences, and companies like Torginol are at the forefront of this innovation.”

The implications of this investment extend beyond mere financial metrics. The partnership is anticipated to create new jobs within the flooring sector, contributing to economic growth in the regions where Torginol operates. Furthermore, this investment may encourage other private equity firms to explore opportunities within the flooring industry, potentially leading to increased competition and innovation.

In conclusion, GreyLion’s strategic investment in Torginol is a noteworthy development within the flooring industry, reflecting broader market trends towards sustainable and high-quality products. As the demand for innovative flooring solutions continues to rise, this partnership may serve as a catalyst for further advancements and investments in the sector, reshaping the landscape of residential and commercial flooring for years to come.