Intuit Mailchimp Launches Innovative Tools for Customer Engagement

LONDON, June 12, 2025 — At the FWD: London marketing conference, Intuit Mailchimp unveiled a powerful suite of tools designed to help small and mid-sized businesses (SMBs) enhance their customer engagement and streamline customer acquisition processes. This initiative comes amid growing concerns among business owners regarding effective customer acquisition strategies, with a recent survey revealing that 71% of SMBs express anxiety over attracting new customers.

The announcement was made by Ken Chestnut, Director of Global Partner Ecosystem at Intuit, who emphasized that the new tools offer a connected, data-driven approach that empowers businesses to better understand and leverage their customer data. This integrated solution is aimed at boosting conversions and driving repeat business, ultimately fostering long-term growth.

According to a report published by the Small Business Administration (SBA) in May 2025, customer acquisition costs have risen substantially, prompting the need for innovative solutions that can reduce these expenses while enhancing customer relationships. Chestnut noted, "Mailchimp is evolving into the essential bridge between advertising and customer relationships for businesses, seamlessly connecting ad campaigns to powerful marketing automation that nurtures leads and drives sales."

The newly launched tools are built on the Intuit platform and leverage artificial intelligence (AI) to optimize customer interaction. They include enhanced lead generation integrations with major platforms such as Meta, TikTok, Google, Snapchat, and LinkedIn. These integrations allow businesses to automate and streamline the lead-to-conversion journey effectively. With more than 100 new pop-up templates aimed at various sectors including education and health, businesses can grow their customer base with minimal effort.

Freya Doggett, Digital Marketing Officer at Serpentine Galleries in London, highlighted the efficiency of the new integrations, stating, "It's nice to have such ease of access to information. It feels like we're not having to do as much digging or joining the dots as much, which is really nice."

Additionally, Mailchimp introduced a Metrics Visualizer tool, which provides marketers with over 40 different performance analytics, enabling them to create insightful reports and visualizations. This focus on data-driven decision-making is critical, as research from the World Bank indicates that informed marketing strategies can significantly enhance revenue streams for SMBs.

Looking ahead, Mailchimp plans to roll out new custom audience tools later this year, enabling marketers to send audience segments directly to advertising platforms to find lookalike audiences or retarget existing customers. Furthermore, the upcoming SMS Contact Import feature will allow businesses to engage customers who prefer SMS communication, integrating SMS data with existing customer profiles for a unified marketing approach.

Intuit’s AI-powered agents are also set to revolutionize customer interactions by providing predictive insights and facilitating better decision-making. A survey conducted by Intuit indicates that 56% of its customers report making better decisions in less time when utilizing Intuit AI.

FWD: London 2025, hosted by Intuit Mailchimp, showcases cutting-edge tools and strategies to aid businesses in navigating the complexities of modern marketing. As the landscape of customer engagement continues to evolve, these new tools aim to provide a comprehensive solution for SMBs striving for growth in a challenging environment. For further information on the new offerings, visit mailchimp.com/whats-new.

This development not only underscores Intuit Mailchimp’s commitment to innovation but also reflects a broader trend in the marketing industry where data-driven solutions are becoming essential for success. As the demand for effective customer relationship management grows, tools like those introduced at FWD: London will play a pivotal role in shaping the future of marketing for SMBs.