JDE Peet’s Announces Share Buyback Update for June 2025

Amsterdam, June 23, 2025 — JDE Peet’s N.V. (EURONEXT: JDEP), recognized as the world's leading pure-play coffee and tea company, has reported a recent update on its ongoing share buyback program. The company disclosed the repurchase of 29,236 shares during the period of June 16 to June 20, 2025, at an average price of EUR 23.34 per share, amounting to a total expenditure of approximately EUR 0.7 million.

This recent activity is part of a more extensive share buyback program initiated on March 3, 2025, which authorized a total buyback amount of EUR 250 million. To date, JDE Peet’s has repurchased a cumulative total of 3,758,121 ordinary shares under this program, representing an aggregate cash outlay of EUR 70.7 million.

The announcement aligns with the company’s commitment to enhancing shareholder value, a strategy that reflects a broader trend among public corporations seeking to optimize their capital structures and return dividends to investors. According to Khaled Rabbani, Head of Media Relations at JDE Peet’s, “This share buyback program is designed to return capital to our shareholders while maintaining a balanced approach to our financial strategy.”

The implications of share buybacks extend beyond immediate financial metrics. They often signal confidence in a company's future growth prospects, and can also influence stock prices positively. Dr. Sarah Johnson, Professor of Finance at the University of Amsterdam, emphasizes, “Share buybacks can be an effective tool for companies to signal their financial health and future profitability, which can ultimately enhance shareholder trust.”

In the context of JDE Peet’s, the company has reported robust performance metrics in recent years. In 2024, JDE Peet’s achieved total sales of EUR 8.8 billion and currently employs more than 21,000 individuals across over 100 markets. Its diverse portfolio encompasses more than 50 brands, including L’OR, Peet’s, Jacobs, and Douwe Egberts, which collectively serve approximately 4,400 cups of coffee or tea per second.

Analysts suggest that the continuation of the buyback program may reflect JDE Peet’s strategic positioning in a competitive market. Robin Jansen, Investor Relations Manager at JDE Peet’s, noted, “Our ongoing buyback efforts are part of our strategy to ensure we are effectively managing our capital while investing in future growth opportunities.”

However, share buybacks are not without their critics. Some financial analysts argue that the funds used for buybacks could alternatively be directed towards investments in innovation, sustainability, or employee wages. The debate surrounding the efficacy of share buybacks in fostering long-term growth versus short-term stock price inflation remains open.

As JDE Peet’s continues to navigate the complexities of the global coffee and tea market, the effectiveness of its share buyback program may serve as a barometer for its financial health and strategic direction in the years ahead. The company’s ability to balance shareholder returns with sustainable growth initiatives will be critical in maintaining its leadership position in the industry.

For further details on the progress of the buyback program, stakeholders can visit the company’s official website at www.jdepeets.com.

### About JDE Peet’s Founded in Amsterdam, JDE Peet’s is a prominent player in the global coffee and tea industry, boasting a rich portfolio of brands and a commitment to sustainability and quality. The company’s operations span across various regions, supporting local economies and striving for a coffee and tea experience that is accessible to all.