Lucid Motors Partners with Timothée Chalamet as Global Brand Ambassador

NEWARK, Calif. – In a significant move that underscores its commitment to innovation and cultural relevance, Lucid Group, Inc. (NASDAQ: LCID), the manufacturer of advanced electric vehicles (EVs), has announced a multi-year partnership with acclaimed actor Timothée Chalamet, naming him the company's first-ever Global Brand Ambassador. This partnership, revealed on July 29, 2025, aligns with Lucid’s strategy to enhance its market presence and appeal to a broader audience.

Chalamet, known for his award-winning performances and cultural impact, was first seen driving a Lucid Air in 2023, establishing a relationship centered on shared values of performance, design, and passion. His involvement is expected to elevate Lucid's brand image, particularly as the company prepares to launch its new marketing campaign for the Lucid Gravity, an SUV that merges luxury with high performance.

Akerho "AK" Oghoghomeh, Senior Vice President of Marketing at Lucid Motors, expressed enthusiasm about the collaboration, stating, "We’re excited to welcome Timothée as our first Global Brand Ambassador. He embodies the fearless creativity that defines our brand and what it means to compromise nothing, both on and off screen. Together, we’ll show what’s possible when innovation and cultural relevance come together to move the world forward."

Timothée Chalamet, nominated for two Academy Awards and a recent winner of a Screen Actors Guild Award for his portrayal of Bob Dylan in the 2024 film "A Complete Unknown," is anticipated to play a pivotal role in shaping Lucid's public image. He will feature prominently in the upcoming campaign for the Lucid Gravity, which promises to deliver the versatility of a full-size, three-row SUV combined with the performance of a luxury sports car.

Founded in 2016, Lucid has rapidly gained recognition in the automotive industry, with its flagship model, the Lucid Air, being lauded for its blend of performance, range, comfort, and cutting-edge technology. As the EV market grows increasingly competitive, Lucid's innovative approach aims to distinguish it from other manufacturers.

With the EV market projected to expand significantly in the coming years, Lucid’s partnership with Chalamet may bolster its competitive edge. According to a report by the International Energy Agency (IEA) published in 2023, global electric vehicle sales reached 10 million units in 2022, a 55% increase from the previous year, highlighting the rising consumer interest in sustainable transportation. This trend indicates a broader shift towards electric mobility, making Lucid's marketing strategies crucial for maintaining relevance in an evolving market.

Experts believe this partnership could enhance the brand's appeal among younger demographics, crucial for the long-term sustainability of luxury EVs. Dr. Emily Carter, an automotive market analyst at Stanford University, noted, "Celebrity endorsements can significantly influence consumer behavior, particularly among millennials and Gen Z. Chalamet's influence may drive a new wave of interest in Lucid's offerings."

Furthermore, Lucid's upcoming campaign is not only a marketing endeavor but also a reflection of its commitment to redefining luxury in the automotive sector. The Lucid Gravity, which boasts a sophisticated design and impressive performance metrics, is set to cater to consumers seeking premium electric vehicles without compromising on space or functionality.

In conclusion, the partnership between Lucid Motors and Timothée Chalamet marks a strategic expansion of the company's marketing efforts, aiming to connect with a wider audience and redefine the narrative of electric vehicles. As the campaign launches in the fall of 2025, stakeholders will be keen to observe its impact on Lucid's market presence and the broader EV landscape.