LVMH Honors Innovative Tech Partners at 2025 Innovation Award Ceremony

On June 12, 2025, LVMH, the world’s leading luxury goods conglomerate, recognized three outstanding tech partners during the ninth LVMH Innovation Award ceremony, held as part of the VivaTech event in Paris. This award aims to celebrate innovative collaborations that enhance the luxury experience through technology and creativity. The winners were distinguished in three categories: Best Business Prize, Best Impact Prize, and Most Promising Prize.

The Best Business Prize was awarded to Kahoona for its partnership with Dior. Kahoona’s innovative real-time predictive audience segmentation solution enables brands to personalize customer experiences significantly. Gal Rapoport, Co-founder and CEO of Kahoona, expressed gratitude for LVMH's support, emphasizing the transformative nature of their collaboration with Dior. 'This is just the beginning of a tremendous adventure for Kahoona,' Rapoport stated.

The Best Impact Prize went to Genesis, which collaborated with Moët Hennessy to develop a data-driven digital tool aimed at improving soil health for sustainable practices in the luxury industry. Adrienne de Malleray, CEO of Genesis, articulated the importance of their work in ensuring the sustainability of raw materials, saying, 'Our work aims to nurture products that are more resilient and which better respect the environment in a continually changing world.'

OMI, a startup that partnered with Guerlain, received the Most Promising Prize. OMI's technology focuses on accelerating content creation through 3D modeling, which enhances flexibility while reducing costs. Hugo Borensztein, Co-founder and CEO of OMI, expressed pride in their achievement, noting, 'Working with a Maison founded two centuries ago using the most advanced 3D and AI technologies expresses LVMH’s bold, innovation-inspired vision.'

Stéphane Bianchi, LVMH Group Managing Director, emphasized the importance of innovation in the luxury sector, stating that it energizes growth and desirability among the Maisons. The ceremony also highlighted a new partnership between LVMH and Formula 1®, aiming to leverage technological innovations for a net-zero carbon goal by 2030.

The LVMH Innovation Award not only showcases the Group's commitment to fostering startup collaborations but also underlines its broader strategy of integrating cutting-edge innovations into its Maisons. With over 15 projects already yielding tangible results, the LVMH Dreamscape pavilion at the event illustrated the successful integration of technology into luxury, cementing the Group's vision of innovation as a collective force.

As LVMH continues to collaborate with startups, the future of luxury products will increasingly depend on technological advancements that enhance sustainability, operational efficiency, and customer engagement. The 2025 Innovation Award ceremony thus stands as a pivotal moment in the ongoing intersection of luxury and technology, setting the stage for future innovations that align with evolving consumer expectations and environmental responsibilities.