MoneyHero Group Partners with OSL to Enhance Digital Asset Offerings

HONG KONG, June 9, 2025 (GLOBE NEWSWIRE) -- MoneyHero Limited (NASDAQ: MNY), a prominent personal finance aggregation and comparison platform in Greater Southeast Asia, announced a strategic collaboration with OSL Group Limited (HKEX: 863), a leading regulated digital asset platform in Asia. This partnership signifies MoneyHero's significant expansion into the digital asset realm, aimed at enhancing financial options for consumers in Hong Kong.

The collaboration will enable MoneyHero users to compare digital asset account products from OSL alongside traditional financial products such as insurance and bank accounts. This move comes at a time when interest in digital assets is on the rise in Hong Kong. According to research conducted by the Investor and Financial Education Council (IFEC), 8% of retail investors in Hong Kong invested in virtual assets and related products in 2023, a substantial increase from just 1% in 2019. Furthermore, 11% of retail investors expressed intentions to invest in these products, highlighting the growing demand for diversified financial solutions.

Rohith Murthy, CEO of MoneyHero, expressed enthusiasm for the partnership, stating, "We are thrilled to work with OSL, a recognized leader in the regulated digital asset space in Asia. This collaboration reflects our unique value proposition as the leading digital acquisition partner for banks across Southeast Asia, leveraging our platform to extend into digital assets. Our commitment is to provide users with comprehensive financial solutions while ensuring responsible access to emerging asset classes. OSL's strong regulatory compliance and institutional expertise bolster our expansion into this sector."

Jack Derong, CMO of OSL, remarked, "We are delighted to join forces with MoneyHero, an established and trusted platform across Southeast Asia. Providing accessible and regulated pathways to digital assets is crucial for the industry's sustainable growth. MoneyHero's extensive user network and transparent tools will empower a wider audience to confidently participate in the digital asset economy."

The strategic collaboration between MoneyHero and OSL is timely, as Hong Kong continues to embrace digital financial solutions. The Securities and Futures Commission (SFC) of Hong Kong, which oversees the regulatory landscape for financial services, plays a critical role in this expansion. As the digital asset market evolves, the partnership is poised to bridge the gap between traditional finance and the burgeoning digital economy.

Historically, MoneyHero has positioned itself as a key player in personal finance in Southeast Asia. Operating in markets such as Singapore, Hong Kong, Taiwan, and the Philippines, the company has built a reputation for empowering consumers with financial knowledge and choices. Their brand portfolio includes B2C platforms like MoneyHero, SingSaver, and Money101, along with a B2B platform, Creatory.

The collaboration with OSL is expected to not only enhance MoneyHero's product offerings but also facilitate a broader understanding of digital assets among consumers. With OSL's commitment to regulatory compliance and robust financial infrastructure, users can expect secure and informed access to digital assets, which is critical for the responsible expansion of this market.

In conclusion, as MoneyHero and OSL embark on this partnership, the implications for the financial landscape in Hong Kong are significant. This collaboration reflects a growing trend of integrating digital assets into mainstream financial services, catering to an increasingly informed consumer base seeking diversified investment opportunities. The success of this venture could set a precedent for similar collaborations across the region, further solidifying Hong Kong's position as a hub for digital finance.