SAP Master Data Governance Recognized as Leader in Forrester Wave 2025

SAP Master Data Governance has been recognized as a Leader in The Forrester Wave™: Master Data Management Solutions, Q2 2025, a prominent report published by Forrester Research Inc. on June 26, 2025. This report assessed twelve vendors in the master data management sector and highlighted SAP's robust capabilities, particularly its integration with SAP S/4HANA and its comprehensive global solutions tailored to various industries.

Markus Kuppe, Vice President and Chief Product Owner of SAP Master Data Governance, noted that the application stands out not only for its integration capabilities but also for its innovative use of artificial intelligence through its AI copilot, Joule. "When we look at SAP Business Data Cloud, which provides semantically rich data from various data sources, we see master data often as the most critical data asset. SAP Master Data Governance curates this master data towards a trustful and high-quality treasure and feeds into SAP Business Data Cloud as a data product," Kuppe stated.

The Forrester report utilized 21 scoring criteria divided into two categories: Current Offering and Strategy. The evaluation noted SAP’s commitment to data privacy, security, and global compliance, with natively supported governance functions that enhance the management of sensitive information.

SAP Master Data Governance empowers organizations to create a unified and trusted view of their business, facilitating increased operational efficiency and informed decision-making across enterprises. The platform is available both on-premises and in the cloud—private and public—and supports central governance, consolidation, and data quality management, enabling users to establish a cohesive master data management strategy across various domains.

In response to the recognition, SAP emphasized its ongoing commitment to enhancing data management solutions that cater to evolving business needs. The company aims to simplify enterprise data management while increasing data accuracy and minimizing total cost of ownership.

While the Forrester report does not endorse specific companies or products, it is a critical resource for organizations evaluating master data management solutions. For further details on SAP's ranking and its implications for the data management industry, the full report is available through Forrester’s official channels.

As the landscape of data management continues to evolve, SAP’s leadership position highlights the importance of integrating advanced technologies and governance practices to maintain competitive advantages in data-driven decision-making.