Shanghai Unveils World's Largest Legoland Resort with Grand Opening

SHANGHAI — The highly anticipated Legoland resort, the largest of its kind in the world, officially opened its doors to visitors on July 5, 2025. Located in the heart of Shanghai, this new destination features a towering Lego figure named Dada, measuring over 26 meters (85 feet) tall, who welcomes guests at the entrance. Developed through a partnership between Merlin Entertainments and the LEGO Group alongside the Shanghai government, this resort marks a significant milestone as the first Legoland in China.

The Legoland Shanghai is remarkable not just for its scale but also for its intricate design, constructed using a staggering 85 million Lego bricks. The resort showcases various themed areas, including Miniland, where visitors can see iconic landmarks from around the world, all crafted from Lego. Notable replicas include Beijing's Temple of Heaven and the Bund waterfront in Shanghai, allowing guests to experience global attractions from a unique perspective. Additionally, a boat tour takes visitors through a Lego version of a historical Chinese water town, providing an immersive experience.

Ticket prices for the Legoland Shanghai range from 319 yuan ($44) to 599 yuan ($84), making it accessible to a broad audience eager to explore this vibrant new attraction. Opening day festivities included performances featuring beloved Legoland characters, further enhancing the visitor experience.

This development is poised to have significant implications for Shanghai's tourism sector. According to Zhang Wei, a tourism expert at Fudan University, "The opening of Legoland Shanghai is expected to attract millions of visitors, not only from China but also from international markets. This will not only boost local businesses but also enhance Shanghai's reputation as a family-friendly destination."

The Legoland brand, which has locations in various countries, has experienced global success, and its expansion into China is seen as a strategic move to tap into the country's growing middle class and their increasing disposable income. According to a report from the World Travel & Tourism Council (WTTC), China is expected to become the world’s largest travel market by 2025, which aligns with Merlin Entertainments’ strategy to capitalize on this trend.

The resort is also part of a broader push by the Shanghai government to promote tourism and entertainment as key sectors for economic development. As noted by Li Jun, a spokesperson for the Shanghai Municipal Tourism Administration, "The Legoland resort will not only provide a new recreational space but will also create job opportunities and stimulate economic growth in the region."

In conclusion, the opening of the Legoland resort in Shanghai represents a significant addition to the city's attractions, promising to enhance its appeal to both local and international tourists. As the resort begins its operations, stakeholders are optimistic about its potential to contribute positively to Shanghai's economy and tourism landscape.