Tencent Launches First All-Modal Generative Recommendation Competition

Tencent, a leading global internet services provider, has announced the launch of China's first All-Modal Generative Recommendation Competition, designed to attract and challenge students to leverage artificial intelligence (AI) in developing innovative recommendation algorithms. The competition, which commenced on June 16, 2025, has already garnered significant interest with over 6,000 applicants, including nearly 500 participants from international universities. The event is part of Tencent's broader strategy to enhance its AI capabilities and foster talent in this rapidly evolving field.

The competition is hosted by Tencent Marketing Solution and focuses on the cutting-edge technology of multi-modal generative recommendations. Participants will be tasked with analyzing anonymized user behavior sequences to create algorithms that enhance user experience across various digital platforms. The competition's judges comprise distinguished scholars, industry leaders, and Tencent’s own AI specialists, ensuring a rigorous evaluation process that aims to identify the most innovative minds in AI.

According to Jiang Jie, Vice President of Tencent and one of the competition judges, “Generative recommendation is reshaping every industry. Through real business scenarios, this competition aims to find trailblazers who can unlock the potential of multi-modal generative AI.” This sentiment reflects the growing importance of AI in driving business innovation and improving operational efficiencies in today's digital economy.

Past iterations of Tencent's advertising algorithm competitions have demonstrated the potential of this format to cultivate talent and stimulate technological advancement. For instance, Zhang Chang, a participant from a previous competition, successfully applied insights gained to boost ad click-through rates by 2% at Tencent through innovative solution approaches. Other participants have also contributed significantly to Tencent's commercialization strategies across various platforms, including Tencent Video and the Tencent Advertising Alliance.

Tencent's commitment to AI innovation is underscored by its recent financial report for the first quarter of 2025, which revealed a 20% year-over-year increase in marketing service revenues, amounting to RMB 31.9 billion. This growth is largely attributed to advancements in AI capabilities, illustrating the tangible impact of technology on the company's business model.

The registration for the All-Modal Generative Recommendation Competition will close on July 31, 2025, providing students worldwide an opportunity to engage with leading-edge technology and potentially secure lucrative rewards, including cash prizes and employment opportunities at Tencent. The competition serves not only as a talent pipeline for the company but also as a significant step in advancing the application of AI in business.

As the digital landscape continues to evolve, competitions such as these play a crucial role in bridging the gap between academia and industry, fostering a new generation of tech-savvy professionals equipped to meet the challenges of tomorrow's digital economy. For more information about the competition, interested parties can visit Tencent's official website at [algo.qq.com](https://algo.qq.com/).