UK Government Enacts Product Regulation and Metrology Act 2025 for Online Safety

In a landmark decision, the UK Government has enacted the Product Regulation and Metrology Act 2025, receiving royal assent on July 23, 2025. This new legislation aims to enhance the safety of online shopping and address the evolving technological landscape, particularly concerning consumer behavior within digital marketplaces. The Act is part of the Government's broader Plan for Change, which seeks to respond to the challenges posed by rapid advancements in technology and shifts in consumer patterns.

The Product Regulation and Metrology Act provides a comprehensive regulatory framework that empowers the Secretary of State to enact detailed regulations regarding product safety and metrology. According to the Act, these regulations can cover a wide array of products, including electrical goods, e-bikes, and AI-driven technologies, thus allowing for the establishment of safety standards that align with both domestic and European regulations when advantageous. This alignment aims to reduce trade barriers while preserving the UK's capacity to diverge from EU standards when necessary.

One of the primary goals of the Act is to ensure that products incorporating artificial intelligence (AI) meet stringent safety standards. It mandates clear guidelines for the development, testing, and deployment of AI systems, thereby fostering consumer trust in these innovative technologies. Moreover, the Act emphasizes the responsibilities of digital and online marketplaces, obliging them to verify that the products they sell meet the same safety standards as those sold in physical retail outlets. This includes monitoring listings, removing non-compliant products, and cooperating with regulatory authorities in enforcement actions.

The Product Regulation and Metrology Act mirrors some European Union requirements set forth in the General Product Safety Regulation (GPSR), which came into effect in December 2024. The GPSR imposes obligations on online marketplaces to prevent dangerous products from being sold and to cooperate with market surveillance authorities regarding potentially hazardous items. As part of this regulatory framework, online marketplaces designated as 'Very Large Online Platforms (VLOPs)' will face stringent obligations, including ensuring trader traceability and compliance with extensive auditing requirements.

The Act will have significant implications for businesses across various sectors, particularly those involved in the manufacture and distribution of AI-driven devices and digitally connected products. Manufacturers, distributors, and importers will bear increased responsibilities in verifying product compliance with the new safety and technical requirements. In addition, businesses will need to adopt robust safety features and continuously monitor the post-market performance of their products, especially those that integrate emerging technologies.

As the Act introduces stricter compliance obligations, it also enhances enforcement powers, thereby increasing the risks of fines or other penalties for non-compliance. Regulatory bodies will have the authority to investigate potential breaches and share information across agencies, which could lead to coordinated enforcement efforts.

Looking ahead, the full impact of the Product Regulation and Metrology Act will largely depend on the secondary legislation that follows. The Government has indicated its intention to introduce new requirements for online marketplaces soon. Businesses are advised to remain informed about these forthcoming regulations, seek guidance from trade associations, and consider internal audits or the appointment of specialized compliance resources to navigate the evolving regulatory landscape.

In conclusion, the Product Regulation and Metrology Act 2025 marks a significant step forward in safeguarding consumer interests in the digital age. By establishing a robust regulatory framework, the UK Government aims to ensure that technological advancements do not compromise product safety, thereby fostering consumer confidence in online shopping environments. As the landscape continues to evolve, ongoing monitoring and adaptation to new regulations will be paramount for businesses operating within this space.