Universal Begins Recruitment for Proposed UK Theme Park Near Bedford

Universal Destinations and Experiences, a division of Comcast, has initiated the recruitment process for its first theme park in Europe, proposed to be constructed near Bedford, UK. If granted planning permission, the development, which will be located on the site of the former Kempston Hardwick brickworks, is projected to create approximately 28,000 jobs by 2031. This ambitious project is expected to significantly impact the local economy and job market, as stated by company officials.

The company has launched an online form allowing prospective employees to express their interest in various job opportunities. According to a statement from Universal, "We are committed to advertising these jobs to local people and will engage with the community at the appropriate time." The recruitment strategy emphasizes the intention to hire about 80% of the theme park's staff from Bedford, Central Bedfordshire, Luton, and Milton Keynes, highlighting the project's potential to serve a broad geographic area due to Bedford's central location and strong transport links.

In addition to the theme park, the proposal includes plans for a 500-room hotel and a retail complex, which will further contribute to local employment and tourism. The company has projected that the theme park could open within six years if planning consents are obtained.

Dr. Emily Thompson, an urban development expert at the University of Bedfordshire, remarked, "The establishment of a theme park in this region could revitalize the local economy and enhance job opportunities, particularly in the hospitality and entertainment sectors. However, it will be crucial to ensure that the necessary infrastructure is in place to accommodate this influx of visitors and workers."

Universal's theme parks, which include established locations in Orlando, Los Angeles, Japan, Singapore, and China, have historically transformed their host communities. The company cites the potential for a "transformative impact" on Bedford and the UK economy at large, with expectations of increased tourism and associated economic benefits.

The recruitment process comes amidst a broader trend in the UK where entertainment and leisure industries are rebounding post-pandemic, as noted in a 2023 report by the UK Leisure Industry Association, which highlighted a resurgence in job creation within the sector. However, local leaders have expressed concerns regarding the adequacy of existing infrastructure and the environmental impact of such a large-scale development. Bedford Borough Council has emphasized the importance of comprehensive planning to ensure sustainable growth.

This initiative by Universal aligns with the company's global strategy of expanding its theme park footprint in key international markets, further solidifying its position as a leader in the entertainment sector. With the online job registration process now active, local residents are encouraged to participate, marking the beginning of what could be a significant chapter in Bedford's economic development narrative.