Aashka Goradia: From TV Star to Founder of ₹1,200 Crore Brand

August 9, 2025
Aashka Goradia: From TV Star to Founder of ₹1,200 Crore Brand

Aashka Goradia, renowned for her roles in popular Indian television series such as 'Kkusum' and 'Kyunki Saas Bhi Kabhi Bahu Thi,' has remarkably transitioned from the spotlight of acting to the world of entrepreneurship. After more than two decades in the television industry, Goradia announced her retirement in 2021, choosing instead to focus on building her cosmetic brand, Renee Cosmetic.

Founded in 2018 in Ahmedabad, Renee Cosmetic has rapidly grown into a significant player in the beauty industry, boasting an estimated valuation between ₹1,200 to ₹1,400 crores as of 2024. This meteoric rise can be attributed to its innovative approach as an internet-first brand that initially operated exclusively online, leveraging platforms like Amazon, Flipkart, Nykaa, and Myntra to reach a broader audience. Goradia, alongside her co-founders Priyank Shah and Ashutosh Valani, initially invested ₹50 lakh to launch the brand.

In a LinkedIn post, Goradia reflected on her journey, stating, “My experience in the entertainment industry provided me with a robust foundation in makeup, which I transformed into a business venture.” The brand achieved remarkable success, hitting ₹100 crores in revenue within its first two years. This success led to further funding, including a recent ₹100 crore investment round, enabling the brand to expand its product line and retail presence.

Dr. Neha Sharma, a marketing expert at the Indian Institute of Management Ahmedabad, emphasized the significance of Goradia's transition in contemporary business landscapes: “Aashka's journey reflects a growing trend where celebrity influence is leveraged in entrepreneurship, particularly in the beauty sector.”

The beauty industry in India has been burgeoning, with the market expected to reach $20 billion by 2025, according to a report by the Indian Beauty & Hygiene Association. This growth presents both opportunities and challenges for new entrants like Renee, as established brands also vie for market share.

Moreover, Goradia’s strategic use of social media platforms has played a pivotal role in the brand’s outreach, tapping into the influencer marketing trend that has become integral to consumer engagement in the beauty sector. Industry leader Aditi Mehta, CEO of Glamour Inc., noted, “Renee Cosmetic’s growth trajectory showcases the power of digital marketing in reaching consumers directly, particularly in a post-pandemic world.”

Looking forward, Goradia's venture appears poised for continued growth, with plans to introduce new product lines and expand into international markets. As the Indian beauty landscape evolves, Renee Cosmetic stands as a testament to how strategic planning, market understanding, and leveraging personal branding can yield substantial business success.

In conclusion, Aashka Goradia's shift from television to entrepreneurship not only underscores her versatility but also highlights the potential for personal branding to fuel successful business ventures in rapidly evolving industries. As she continues to innovate and adapt, her journey may inspire other celebrities to explore similar paths in the world of business.

Advertisement

Fake Ad Placeholder (Ad slot: YYYYYYYYYY)

Tags

Aashka GoradiaRenee CosmeticIndian televisionentrepreneurshipbeauty industryKyunki Saas Bhi Kabhi Bahu ThiKkusummakeup brandinternet-first brandscelebrity entrepreneurshipbeauty market growthsocial media marketinginfluencer marketingGlamour Inc.IIM AhmedabadPriyank ShahAshutosh ValaniIndian Beauty & Hygiene Associationdigital marketingbusiness successmarket expansioninvestment fundingonline retailconsumer engagementpost-pandemic businessfemale entrepreneurstelevision actorsbusiness strategybrand valuationcosmetic industry trends

Advertisement

Fake Ad Placeholder (Ad slot: ZZZZZZZZZZ)