Apple TV+ Renews Owen Wilson's Golf Comedy 'Stick' for Season 2

In a significant move for its original programming lineup, Apple TV+ has announced the renewal of the golf-themed comedy series 'Stick,' starring Owen Wilson, for a second season. The announcement coincided with the release of the season one finale on July 23, 2025, signaling the streaming service's commitment to expanding its entertainment offerings.

'"I am inspired and humbled by the audience reaction to Stick, and I’m thrilled to be making a second season with this magical cast, led by the incomparable Owen Wilson, and the wonderful creative team at Apple TV+,"' stated Jason Keller, the series' creator and executive producer. Keller emphasized the joy of continuing the story, adding, 'Most importantly, however, this season two order will provide me with an undeniable excuse to play even more golf. Thank you, Apple TV+.'

The series has received a mix of reviews, with critics praising its lighthearted approach and engaging performances. However, it has faced criticism from segments of the online golfing community for its depiction of the sport. This juxtaposition highlights the challenges of appealing to niche audiences while maintaining broader entertainment value.

Owen Wilson stars as Pryce Cahill, an over-the-hill ex-professional golfer whose career was derailed two decades ago. Set against the backdrop of an Indiana sporting goods store, the series follows Cahill as he mentors a troubled 17-year-old golf prodigy, Santi, portrayed by Peter Dager. This narrative arc not only brings humor but also addresses themes of redemption and mentorship, resonating with audiences who appreciate character-driven stories.

Matt Cherniss, Apple TV+’s head of programming, remarked, 'With the first season of Stick, audiences instantly fell in love with the charming, funny and heartfelt world that Jason, Owen, and their all-star team created. There’s plenty more in the bag for fans of the series, and we’re thrilled they’ll soon have the chance to discover Pryce Cahill’s next chapter.'

The show's ensemble cast also includes Marc Maron, Mariana Treviño, and Lilli Kay, all of whom are set to reprise their roles in the upcoming season. The collaboration of seasoned directors such as Valerie Faris and Jonathan Dayton, alongside Keller, underscores a commitment to quality storytelling.

As the entertainment industry continues to evolve, the success of 'Stick' may pave the way for more sports-themed comedies on streaming platforms. The series exemplifies how narratives can leverage humor while addressing the complexities of sports culture. As audiences await the second season, the implications for sports representation in media and the ongoing conversation about the authenticity of sports portrayals in film and television remain pertinent topics.

Overall, the renewal of 'Stick' marks a strategic victory for Apple TV+, reinforcing its position in the competitive streaming landscape. With viewers increasingly favoring original content, the success of shows like 'Stick' may influence future programming decisions across various platforms, highlighting the importance of character-driven narratives that resonate with diverse audiences.