Broke Records Signs Grammy-Nominated Artist Zhu in Exclusive Deal

Broke Records, an innovative label co-founded by Andre Benz and Brandon De Oliveira, has announced the signing of Grammy-nominated electronic music artist Zhu to an exclusive distribution agreement. This significant move, revealed on June 27, 2025, marks a pivotal moment for both Zhu and Broke Records, further establishing the label's reputation as a hub for globally recognized talent in the music industry.

The announcement came alongside the release of Zhu's latest track, a reimagined version of his breakthrough 2014 hit "Faded (Blacklizt Version)," remixed by renowned Canadian techno producer HNTR. This remix has already gained traction within the electronic music community, receiving acclaim from influential figures such as DJ Kaskade and garnering positive audience reactions in prominent venues like Floyd Miami and The Brooklyn Mirage.

"Zhu represents the caliber of artist we built Broke to support," stated Andre Benz, co-founder of Broke Records. He emphasized that this collaboration signifies not only a reinvention of a defining electronic record from the 2010s but also reflects the label's commitment to pushing creative boundaries. Benz expressed enthusiasm about partnering with Zhu to bring his artistic vision to life.

Broke Records has made considerable strides in the electronic and rap music sectors since its establishment. In 2024, two of its artists achieved notable success on Spotify, with Ndotz's track "Embrace It" ranking as the fourth most-streamed UK rap track. The label's roster, which includes talents like Sevdaliza, Bbno$, and RJ Pasin, has collectively generated over one billion streams across digital platforms, according to internal metrics.

The partnership with Zhu adds to Broke's diverse lineup, as the label aims to cultivate a creative environment for talent unafraid to explore innovative avenues. This deal also comes on the heels of Broke's joint venture with Create Music Group, further solidifying its position in the competitive landscape of music distribution.

Zhu's signing is poised to enhance Broke Records' profile in the industry, providing both the artist and the label with opportunities for growth and creative expression. As the music landscape continues to evolve, the collaboration between Broke Records and Zhu is expected to produce exciting developments, appealing to both electronic music aficionados and mainstream audiences alike.

With this strategic partnership, Broke Records is set to continue shaping the future of music, blending genres and fostering new talent in an ever-changing industry. As the label navigates the complexities of music distribution and artist representation, the implications of Zhu's signing will likely resonate throughout the electronic music scene and beyond.