Daylesford: The New Home of The Block 2025

Daylesford, a picturesque town located just over an hour from Melbourne, is set to become the focal point of the popular renovation reality show, The Block, in its 2025 season. As five new couples embark on the challenge of transforming five homes, the community is anticipating the economic and social impacts that this event will bring. Premiering on July 27, 2025, on Channel 9 and 9Now, this season marks a significant investment in the local area, with production costs reported to be around $8 million, benefiting local businesses and tourism.

The Block's host, Scott Cam, emphasized the production's commitment to the Daylesford community during an appearance on the Today show. "We really push big to the town, we do a lot of tourism stuff, we showcase all the restaurants and did up the cinema," Cam stated, highlighting the economic boost the show provides to local establishments.

Daylesford, renowned for its natural mineral springs and vibrant arts scene, is not only a tourist destination but also a desirable location for potential homeowners. According to Domain, the median price for a four-bedroom house in the area is approximately $1,150,000, with the average rental price at $525 per week. In the last year, 64 houses sold in Daylesford, reflecting a sustained interest in the region despite broader market cooling trends.

The town's reputation as a wellness and spa hotspot, housing 80% of Australia's mineral water, adds to its allure. Its welcoming atmosphere has also earned it the title of the "gay capital of regional Australia," particularly known for its inclusive community events, such as the annual ChillOut Festival.

Judges and past contestants of The Block have expressed enthusiasm for the location. Shaynna Blaze noted that the proximity to Melbourne allows for various lifestyle opportunities, making the transformed properties more than just holiday homes. "They could be someone’s forever home," she remarked, recognizing the town's appeal to those seeking a balance of country living and urban accessibility.

With a population of approximately 10,475, Daylesford boasts two public schools and a growing number of visitors, with 2.13 million people reported to have visited in the past year. The town's rich history and community spirit make it a fitting choice for The Block's new season, promising both entertainment and economic revitalization for the region.

As the countdown to the premiere begins, the local community is gearing up for increased tourism and visibility, eager to showcase all that Daylesford has to offer. This season of The Block not only highlights the town’s scenic beauty but also its potential as a hub for lifestyle and investment in Victoria’s regional landscape.