De Kuyper Returns as Official Cocktail Sponsor for TFWA Beach Party

De Kuyper Royal Distillers, a prominent Dutch liqueurs producer, has announced its return as the official cocktail sponsor of The Spirits Business Travel Retail Beach Party, scheduled for Monday, September 29, 2025, at the Plage & Restaurant Croisette Beach in Cannes, France. This marks the fourth consecutive year that De Kuyper will sponsor the event, which coincides with the Tax Free World Association (TFWA) World Exhibition & Conference, a key gathering for duty-free and travel retail professionals.

The Spirits Business Travel Retail Beach Party has evolved into a significant networking event, drawing over 400 delegates from various sectors of the travel retail industry in the previous year alone. Godelief van Erve, the Global Marketing Director at De Kuyper, expressed enthusiasm for the partnership, stating, "We are thrilled to be the cocktail sponsor of The Spirits Business Beach Party at TFWA in Cannes. This vibrant event provides an excellent platform for De Kuyper to demonstrate its role in the global cocktail movement and to share our mixology expertise with an international audience."

With a focus on showcasing their renowned cocktails, De Kuyper aims to inspire guests and partners through innovative drink creations, emphasizing their commitment to making high-quality cocktails accessible across all channels, including travel retail. The liqueur brand's presence at this event aligns with its broader strategy to engage with consumers and industry stakeholders, further solidifying its position in the global spirits market.

Historically, the TFWA World Exhibition & Conference has represented a crucial opportunity for professionals in the travel retail sector to network, share insights, and explore new market trends. The inclusion of De Kuyper as a cocktail sponsor not only enhances the event's appeal but also underscores the growing significance of cocktails within the spirits industry.

As the event approaches, industry experts anticipate a surge in interest surrounding cocktail culture, particularly in the context of travel retail. According to Dr. Maria Thompson, a leading researcher in beverage marketing at the University of Amsterdam, "The travel retail sector has increasingly embraced the cocktail trend, reflecting a broader consumer shift towards premiumization in beverage choices. De Kuyper's involvement highlights this trend and demonstrates their commitment to engaging with a modern audience."

The partnership with The Spirits Business also aligns with De Kuyper’s marketing objectives, as they continue to explore innovative ways to connect with consumers. With the global cocktail market expected to grow significantly, events like the Travel Retail Beach Party serve as vital venues for brands to showcase their offerings and engage with key stakeholders in the industry.

In conclusion, De Kuyper's role as the cocktail sponsor for the Beach Party is emblematic of the increasing integration of cocktail culture within the travel retail space. As more brands recognize the potential of this sector, the future of cocktail sponsorships and events looks promising, potentially leading to new trends and innovations in the way spirits are marketed and consumed in travel settings.