IMAX Returns to Hyderabad: Anticipation Grows for SSMB29

Hyderabad, India — In a significant development for cinema enthusiasts, IMAX is set to make a triumphant return to Hyderabad, a city that has long awaited the immersive experience of films in the iconic format. The announcement was made on June 8, 2025, by Suniel Narang, the producer and head of Asian Cinemas, who confirmed that a state-of-the-art IMAX theatre will be constructed in Hakimpet, with an expected opening within the next two years. This revival comes over a decade after the city lost its premier IMAX screen at Prasads Multiplex in 2014 due to operational challenges and maintenance costs.

The anticipated IMAX facility arrives at a time of heightened excitement surrounding the upcoming film SSMB29, directed by renowned filmmaker SS Rajamouli and starring superstar Mahesh Babu. With a tentative release date set for 2027, this film is expected to be a grand action-adventure that could redefine Telugu cinema. Fans are particularly eager for Rajamouli to utilize the new IMAX technology, which would mark a historic first for Telugu films in Hyderabad. Given Rajamouli's esteemed track record with films like 'Baahubali' and 'RRR', the expectations for SSMB29 are exceptionally high.

Rajamouli's films have been lauded for their technical innovation and visual storytelling, pushing the boundaries of what Indian cinema can achieve. According to Dr. Anjali Verma, a film studies professor at the University of Mumbai, "The return of IMAX in Hyderabad is a pivotal moment for the local film industry, particularly as it aligns with the aspirations of filmmakers like Rajamouli. The IMAX format enhances the storytelling experience, and it is an opportunity to showcase Indian cinema on a global scale."

The IMAX announcement has elicited enthusiastic responses from fans and industry insiders alike. Many are optimistic that Rajamouli will embrace this opportunity to deliver a visually stunning experience that resonates with both domestic and international audiences. Mahesh Babu's fan base has already begun to rally for the film to be shot in IMAX, emphasizing the need for a larger-than-life representation of the beloved actor on the big screen.

The return of IMAX is not just important for filmmakers; it has broader implications for the local economy and the entertainment industry. According to a report from the Federation of Indian Chambers of Commerce and Industry (FICCI), the film industry contributes significantly to job creation and tourism in India. The introduction of a new IMAX theatre in Hyderabad could potentially attract more audiences, thus benefiting various sectors linked to cinema, including hospitality and retail.

Moreover, the revival of IMAX in Hyderabad underscores a growing trend in the Indian film industry towards adopting advanced technologies to enhance viewer experiences. Rajesh Kumar, CEO of Asian Cinemas, stated, "We believe that the return of IMAX will not only elevate the cinematic experience but also inspire filmmakers to explore innovative storytelling techniques that leverage cutting-edge technologies."

As anticipation builds for both the new theatre and SSMB29, the collaboration between Rajamouli and Babu is poised to create a cinematic event that could leave a lasting legacy in Indian cinema. Should Rajamouli choose to embrace the IMAX format, Hyderabad could witness a historic premiere in 2027, marking a significant milestone for Telugu films and reinforcing the city's status as a cultural hub. The only remaining question is whether SS Rajamouli will confirm the use of IMAX for SSMB29, a decision that could escalate the film's hype to unprecedented levels and set a new standard for future Telugu cinema releases.