Juggun Kazim Issues Apology to Alizeh Shah Over Past Incident

In a significant development within the Pakistani entertainment industry, veteran television host and actress Juggun Kazim publicly apologized to her fellow actress Alizeh Shah on July 26, 2025, following allegations of past mockery. The controversy gained traction after Shah shared a candid video on social media, detailing her experiences of disrespect and mistreatment from various senior industry figures, including Kazim, singer Shazia Manzoor, and actor-director Yasir Nawaz.

The incident that sparked the apology involved a moment during Bridal Couture Week in 2021, where Shah alleged that Kazim mocked her after she suffered a fall. In her video, Shah expressed that this incident left her feeling embarrassed and humiliated. Her revelation resonated with many, as it reflected broader issues of bullying and lack of support for younger artists in the industry.

Responding to the accusations, Kazim took to Instagram to convey her remorse in a heartfelt video message. "Alizeh beta, I’m calling you beta because you’re the same age as my son. If anything I said or did caused you distress, I’m genuinely sorry," she stated, expressing her pain upon hearing that Shah no longer respects her. Kazim noted that the video in question was recorded four years prior, and she had not realized its impact had lingered. "If you had contacted me directly, I would have immediately apologized," she added, emphasizing the importance of open communication.

Kazim further reflected on her own experiences with bullying early in her career, stating, "I know how damaging it is to be singled out or laughed at; I would never want a younger colleague to feel that way because of me." This acknowledgment of shared struggles has resonated with many in the industry, sparking conversations about the treatment of emerging talents.

The public apology has garnered considerable attention online, with many praising Kazim for her accountability and grace. Designer Hussain Sheheryar Yasin applauded her actions, commenting, "Now that’s a class act. Love you, Juggun." Social media users have echoed similar sentiments, highlighting the need for empathy and support among colleagues in the entertainment sector.

This incident underscores the ongoing challenges faced by individuals in the entertainment industry, particularly concerning mental health and the treatment of junior artists. Experts have noted that such public acknowledgments can foster a culture of respect and understanding, essential for the growth and sustainability of the industry. Dr. Ayesha Malik, a sociologist at the University of Karachi, commented, "Public figures must lead by example; accountability can pave the way for healthier interactions in the workplace."

As the discussion continues, it remains to be seen how these revelations will influence the dynamics within the Pakistani entertainment community, potentially leading to more significant changes in how professionals interact and support one another. The hope is that this incident will serve as a catalyst for a broader dialogue about respect, empathy, and the importance of nurturing a supportive environment for all artists, regardless of their experience level.