‘Love’ Magazine Set to Relaunch Under New Creative Leadership

In a significant development for the fashion media landscape, 'Love' magazine is set to relaunch in September 2025 under the creative direction of Juan Costa Paz and Nordine Benotmane, co-founders of the Paris-based agency Convoy. This marks a return for the publication, which has been dormant since 2020 following the departure of its founder, Katie Grand. The magazine is making a comeback with the ambition to recapture its former spirit while adapting to contemporary media dynamics.

The initiative follows the acquisition of the magazine's intellectual property from Condé Nast, which had housed 'Love' within its portfolio. Costa Paz, previously the global creative director for Vogue, recognized a gap in the market for a culturally-focused fashion magazine that embodies a Parisian perspective. “The market lacked a cultural fashion magazine that more directly reflected a Parisian point of view,” said Costa Paz. He expressed the desire to maintain 'Love’s' distinctive editorial voice while expanding its focus to include diverse global narratives and regions such as South America and Africa.

The relaunch is characterized by a commitment to producing biannual issues, alongside special editions and events aimed at fostering a creative exchange beyond traditional fashion narratives. Each edition, limited to 90,000 copies, is designed as a collectible object, with a thematic focus that reflects the evolving cultural landscape. “Magazines today need to feel alive. They need to be like a living, breathing organism,” Costa Paz remarked, emphasizing the necessity for magazines to adapt in a digital-driven world.

In addition to print, the new 'Love' will function as a media platform, incorporating digital content, merchandise, and events, which will be crafted in collaboration with brand partners. This approach aims to create immersive experiences, integrating fashion with broader cultural dialogues. Costa Paz and Benotmane intend to focus on events that echo the magazine's ethos, such as the anticipated 2026 FIFA World Cup, thus intertwining the realms of fashion and global cultural moments.

While a revival of 'Love's' iconic advent calendars remains undecided, the duo hopes to reinvent this model through recurring events across various cultural domains. “You’re taking the principle of a print product and you’re applying it to events,” Costa Paz explained, suggesting a forward-thinking approach that transcends traditional publishing.

The decision to relaunch 'Love' comes amid an industry-wide transformation, where print media faces challenges from digital platforms. Costa Paz noted, “If you’re going to start a magazine in 2025 pretending it’s still the ‘90s, it’s not going to happen.” This modernized vision seeks to engage a broader audience by delivering content that resonates beyond the confines of fashion insiders, thus broadening the magazine's appeal and relevance.

The first edition of this new era of 'Love' magazine is anticipated to provide a fresh perspective on the intersections of fashion, culture, and technology, setting the stage for a revitalized chapter in the publication's storied history. As the media landscape continues to evolve, the success of this relaunch may serve as a barometer for the future of fashion media, highlighting the critical balance between tradition and innovation.

In conclusion, the relaunch of 'Love' magazine under the stewardship of Costa Paz and Benotmane signals a bold step toward reinvigorating the publication while addressing the demands of a contemporary audience. By embracing a more expansive cultural narrative and fostering experiential connections, 'Love' aims not only to reclaim its position within the fashion media sphere but also to redefine the role of magazines in today's digital age.