Luca Guadagnino and Joe Alwyn Star in J.W. Anderson's Latest Campaign

In a striking collaboration, filmmaker Luca Guadagnino and actor Joe Alwyn have been featured in the latest campaign for J.W. Anderson's Resort Spring 2026 collection. This launch marks a significant reunion between Guadagnino and J.W. Anderson, who previously collaborated on the costume design for Guadagnino's recent films, 'Challengers' and 'Queer.' The campaign, unveiled on July 7, 2025, showcases a variety of creative talents, including actor Ben Whishaw and influencer Hailey Gates, all modeling the collection's unique offerings.

The campaign symbolizes a new direction for J.W. Anderson, under the vision of creative director Jonathan Anderson. According to the press release, the collection represents 'a re-articulated' vision of the brand, merging fashion with homewares and artisanal goods, which the label describes as 'a modern-day cabinet of curiosities.' This creative evolution is complemented by a refreshed logo and a new concept store designed by architects Sanchez Benton, enhancing J.W. Anderson's presence in the fashion industry.

Guadagnino's connection to Anderson extends beyond the campaign; the designer served as the costume designer for Guadagnino's films, which have garnered critical acclaim. 'Challengers,' released by Amazon MGM Studios, follows the intricate dynamics of a love triangle set against the backdrop of professional sports, further showcasing Guadagnino's unique storytelling style.

The lookbook for the Resort Spring 2026 collection features a blend of models, influencers, and familiar faces from Anderson's 'close-knit circle' of collaborators. Alongside Guadagnino and Alwyn, Ben Whishaw and others contribute to the campaign's aesthetic, which emphasizes creativity and collaboration in contemporary fashion.

In addition to the fashion showcased, the collection includes a range of artisanal objects, from Charles Rennie Mackintosh's iconic lamps to hand-forged nails, reflecting the brand's commitment to craftsmanship and artistry. The campaign's photography, executed by Heikki Kaski, captures the essence of this new collection, with styling by Benjamin Bruno, hair by Tommy Stayton, and makeup by Kyle Dominic and Iga Wasylczuk.

As Guadagnino prepares for the premiere of 'After the Hunt' at the Venice Film Festival this fall, the successful partnership with J.W. Anderson illustrates the intersection of film and fashion, where creative visions come together to redefine contemporary aesthetics. This collaboration not only highlights the evolving landscape of fashion but also underscores the powerful narratives that can emerge from such partnerships in the creative industry.