Meghan Markle and Princess Lilibet Shine in New Behind-the-Scenes Video

In a recent Instagram video, Meghan Markle, the Duchess of Sussex, along with her daughter, Princess Lilibet, offers fans a rare glimpse into their life at their Montecito, California home. The video, shared on June 23, 2025, serves as a promotional piece for Markle's lifestyle brand, As Ever, showcasing not only the family's charming garden and home but also the creative process behind their product line.

The Duchess, 43, shared clips of her and Lilibet, four, enjoying their garden while also highlighting the brand's offerings, which include an array of gourmet food products. "A little behind the scenes of @aseverofficial. Hope you enjoy your treats when they arrive this week!" Markle captioned the video. The footage features scenes of Markle preparing in the kitchen and relaxing by the family's garden swimming pool, alongside glimpses of their black Labrador, Pula, basking in the sun.

Markle’s As Ever brand recently launched its second product line, which sold out within hours after its release. This collection included flower sprinkles, apricot spread, orange blossom honey, and crepe mix. Following this success, Markle expressed her gratitude on social media, stating, "Cheers, dears! Wishing you a wonderful weekend! You’ve certainly made ours wonderful. We sold out…again!" Additionally, she announced the upcoming launch of As Ever's debut Napa Valley rosé, set to debut on July 1, 2025, just in time for summer celebrations.

This video comes amid increasing interest in the Sussex family's endeavors, particularly in relation to their business ventures in the United States. The couple has faced significant scrutiny since stepping back from royal duties in 2020, yet they continue to cultivate a brand that resonates with their audience, emphasizing quality and personal connection.

Industry experts have weighed in on Markle's approach to her business. Dr. Elizabeth Goodwin, a marketing professor at Stanford University, noted that Markle's ability to leverage her royal background while appealing to contemporary consumer values is pivotal to her brand's success. "Markle is not just selling products; she is selling a lifestyle that many aspire to, which is a powerful marketing tool in today’s market," she stated in a recent interview.

The video’s release also raises questions about the ongoing relationship dynamics within the royal family. Prince Harry and their son, Archie, were notably absent from the footage, leading to speculation about their involvement in family business matters. Royal commentator Richard Palmer remarked, "Their absence could suggest a deliberate choice to focus on the brand's identity separate from royal ties, which might alienate some traditional royalists but could attract a broader audience in the lifestyle market."

As the Sussexes continue to navigate their post-royal lives in the limelight, their business ventures reflect an evolving landscape of celebrity and commerce that intertwines with personal narratives. The implications of Meghan Markle's branding efforts extend beyond mere commerce; they represent a significant shift in how former royals engage with the public, balancing personal branding with familial obligations.

Looking ahead, the future of As Ever appears promising, particularly with the anticipated release of new products. However, the couple remains under close scrutiny, and their ability to maintain a positive public image while promoting their brand will be critical as they navigate both personal and professional landscapes in the coming months.