Milano Cortina 2026 Unveils Official Art Posters for Winter Games

On June 18, 2023, the organizing committee for the Milano Cortina 2026 Olympic and Paralympic Winter Games unveiled a series of art posters during an event hosted at Triennale Milano. This initiative highlights the contributions of ten emerging artists who have been selected to represent the spirit of the upcoming games through their unique artistic interpretations.

The collaboration between Milano Cortina and Triennale Milano exemplifies the integration of cultural expression within the framework of international sports, a theme that has gained prominence in recent years. The posters, which will serve as official representations of the games, aim to capture the essence of winter sports while also embedding the rich cultural heritage of the Lombardy region.

According to Luigi De Siervo, CEO of Milano Cortina 2026, "Art and sports have the power to inspire and unite people from all walks of life. By showcasing these emerging artists, we are not only promoting their work but also emphasizing the importance of creativity in the world of sports."

The selected artists include a diverse group, each bringing a distinct perspective to the project. Among them is Maria Rossi, a Milanese painter known for her vibrant depictions of winter landscapes. "I wanted to convey the magic of winter through my art, reflecting both the beauty of the season and the excitement of the games," Rossi stated.

The posters will be displayed prominently in various locations throughout Milan and Cortina d'Ampezzo leading up to the games, scheduled to take place from February 6 to 22, 2026. This initiative aligns with a broader trend observed in recent Olympic events, where cultural representation has become increasingly intertwined with the sporting spectacle.

Artistic director of Triennale Milano, Andrea Bonomi, emphasized the significance of this project, stating, "The collaboration highlights how art can enhance the experience of the Olympic Games, creating a dialogue between athletes and spectators that transcends the competition itself."

The decision to involve emerging artists in this prominent event also reflects a commitment to fostering new talent in the arts. This approach has been echoed in other international sporting events, where local cultures and artists are highlighted to create a more inclusive atmosphere.

As the countdown to the Milano Cortina 2026 Winter Games continues, the unveiling of these art posters serves as a reminder of the power of creativity in bringing communities together. The initiative not only promotes the participating artists but also enriches the cultural landscape of the games, promising a vibrant celebration of both sport and art in 2026.