Simone Bellotti's Innovative Vision Begins at Jil Sander

Simone Bellotti, the newly appointed creative director for Jil Sander, is set to debut his vision for the renowned fashion house at Milan Fashion Week this September. In the lead-up to this significant event, he has initiated an intriguing off-script music project that aims to redefine the intersection of fashion and sound. The announcement, made public on July 15, 2025, reveals Bellotti's intention to cultivate a unique atmosphere around the brand, which has long been admired for its minimalist aesthetic and profound heritage.

Bellotti’s project features a video shot in Hamburg, Germany, the birthplace of Jil Sander's label, established in 1968. In the video, accompanied by a soundtrack of melodic electronica from Italian composer Gianluigi Di Costanzo, known as Bochum Welt, Bellotti articulates his vision for the brand. "There’s so much to study about this brand," he stated during a recent meeting at Jil Sander's headquarters in Milan. Rather than relying on the brand's historical legacy, he seeks to create a contemporary narrative that resonates with both old and new audiences.

The choice of Hamburg as the backdrop is not merely coincidental; it reflects the brand's foundational ethos, merging elements of elegance and industrial grit. Bellotti described the city as “full of contrasts,” highlighting how its architecture and atmosphere align with Jil Sander’s minimalist philosophy. This deliberate move away from traditional fashion presentations signals a new direction for the brand under his leadership.

The unreleased track featured in the promotional video is set to be released on a limited-edition vinyl EP, which will be available at Jil Sander boutiques and through traditional music distribution channels. This initiative marks the beginning of a broader cultural project envisioned by Bellotti, who views music as an intrinsic part of his creative identity and not merely an accessory to fashion.

Bellotti's career began with an internship at the avant-garde label AF Vandevorst in Antwerp, and he has since honed his skills with notable designers, including Gianfranco Ferré and Bally, where he revived the brand with a modern twist. His experiences have cultivated a deep appreciation for design that blends intellectual rigor with emotional depth, qualities he believes are vital for Jil Sander's evolution in today’s competitive fashion landscape.

As he prepares for his debut, Bellotti acknowledges the challenges that lie ahead for Jil Sander, particularly in maintaining its relevance amidst a market increasingly driven by wearability and accessibility. "Jil Sander has a definite style — that’s why it’s still so loved, admired, and respected," he remarked. His approach will focus on authenticity and emotional resonance, aiming to infuse the brand’s collections with a fresh, yet respectful perspective.

In his quest to carve out a unique identity for Jil Sander, Bellotti's strategy will likely reflect the dualities that define both the brand and his own creative vision. Observers within the fashion industry are keenly anticipating how his tenure will unfold, particularly as he navigates the delicate balance between honoring the brand's storied past and pushing it into the future. As the fashion world eagerly awaits his debut, one thing is clear: Simone Bellotti is poised to make an indelible mark on Jil Sander that goes beyond the runway, creating a symphony of fashion and sound that resonates deeply with audiences worldwide.