Surge in Dog Adoptions Linked to Krypto's Role in New Superman Film

Following the release of the latest Superman movie, which features Krypto, a CGI dog, as a prominent character, pet adoption interest has surged across the United States. Data from the popular dog training app Woofz indicates that Google searches for 'adopt a dog near me' increased by an astounding 513% during the film's opening weekend, which started on July 11, 2025. This trend highlights the significant influence of media on real-world behaviors, particularly in the realm of pet adoption.

The film, directed by James Gunn and starring David Corenswet as Superman, showcases Krypto, who is portrayed as a mixed breed resembling a Schnauzer and terrier. The character's playful antics and loyalty resonate with audiences, prompting many to consider bringing a dog into their homes. According to Woofz, searches for 'rescue dog adoption near me' and 'adopt a puppy' also saw considerable increases of 163% and 31%, respectively. Specific breeds, such as Schnauzers, experienced a notable 299% uptick in search queries for adoption.

The surge in pet adoption inquiries comes at a time when animal shelters and rescue organizations are facing significant challenges. In 2024, nearly 6 million dogs and cats were placed in shelters across the U.S. Many pet lovers are responding positively to Krypto's endearing portrayal, with over 450 pets being adopted within the first ten days of July alone. This increase is partly attributed to a collaboration between Warner Bros., the studio behind the film, and Best Friends Animal Society, which waived adoption fees during the film's launch period.

However, experts caution potential adopters to be mindful of the responsibilities that come with pet ownership. Natalia Shahmetova, CEO of Woofz, emphasized the importance of commitment in her statement, remarking, "The hype will fade, but your dog will stay, so make sure you’re ready to give them the time, care, and training they need and deserve." This sentiment echoes a broader concern among animal welfare advocates regarding the potential for impulsive adoptions driven by media influences.

James Gunn, the film's director, has shared insights into Krypto's character, which he based on his own rescue dog, Ozu. Gunn has recounted the challenges of rehabilitating Ozu, who had been rescued from a hoarding situation. His experiences with Ozu inspired the portrayal of Krypto as a dog that, while not perfect, embodies loyalty and bravery. Gunn noted, "Thank God [Ozu] doesn’t have superpowers," highlighting the relatable struggles of pet ownership.

In one touching scene, Superman expresses concern for Krypto's well-being, stating, "But he’s out there alone, and he’s probably scared." This moment not only underscores the bond between the two characters but also resonates with audiences who understand the significance of companionship in both human and animal lives.

As the film continues to draw viewers, the ramifications on pet adoption rates may persist beyond the initial surge. Animal welfare organizations are hopeful that this trend will lead to lasting changes in public attitudes towards adopting pets, while also advocating for responsible pet ownership.

In conclusion, the intersection of popular culture and social behavior is evident in the spike in dog adoption interest following the release of the new Superman film. While the excitement generated by Krypto's character has the potential to save lives by encouraging adoption, it's crucial for potential pet owners to approach the decision with careful consideration and commitment, ensuring that their new companions receive the love and care they deserve.