Video Game Actors' Strike Concludes After Historic Deal with Publishers

The nearly yearlong strike by video game actors came to a close on June 11, 2025, after the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) announced a tentative agreement with major game publishers. This development marks a significant milestone in the ongoing negotiations concerning labor conditions within the rapidly evolving video game industry.

The strike, which began in July 2024, involved approximately 2,600 performers who provided voice-over, motion capture, and performance capture work. This labor action was prompted by the expiration of the Interactive Media Agreement, which had been in place since July 2022 and lacked adequate protections against the rising influence of artificial intelligence in the industry. According to SAG-AFTRA, the absence of provisions addressing AI usage significantly contributed to the performers' decision to strike.

Duncan Crabtree-Ireland, SAG-AFTRA's National Executive Director, expressed optimism regarding the new agreement, emphasizing that it includes vital "A.I. guardrails" designed to safeguard performers' livelihoods in this new technological landscape. Crabtree-Ireland, who also served as the chief negotiator for the union, acknowledged the sacrifices made by the performers throughout the strike and commended the dedication of the Interactive Media Agreement Negotiating Committee.

The agreement was praised by industry stakeholders as well. Audrey Cooling, a spokesperson for the video game producers involved in the negotiations, stated, "This agreement builds on three decades of successful partnership between the interactive entertainment industry and the union." Cooling highlighted that the new contract includes historic wage increases exceeding 24%, enhanced health and safety protections, and industry-leading provisions for AI that require transparency, consent, and compensation for the use of digital replicas in video games.

The strike has drawn attention to the broader implications of AI in creative industries, particularly following similar labor actions in Hollywood during 2023. The future of generative AI and its potential to replace human labor remains a critical concern for many in the entertainment sector. As the industry continues to adapt to technological advancements, the outcomes of these negotiations may set important precedents for labor relations in both video games and other creative fields.

SAG-AFTRA President Fran Drescher also commended the courage and persistence demonstrated by the video game performers throughout the strike, reinforcing the union's commitment to advocate for its members' rights. The details of the tentative agreement will be discussed by the SAG-AFTRA National Board in a special session, after which they will be sent out for ratification.

Many actors expressed their relief and excitement on social media following the announcement of the agreement. Damon Alums, who voices a character in the game Spark Riders 3000, highlighted the significance of the moment, stating, "Ready to get back to work." Similarly, Cat Protano, who has lent her voice to popular games such as Genshin Impact, shared her enthusiasm, exclaiming, "WE’RE FREEEEEEEEEEEEEEEEE!" As the video game industry prepares for the next phase of production, the ramifications of this agreement will likely resonate throughout the sector for years to come.