NCOA and BOOST® Collaborate to Promote Balanced Nutrition for Seniors

Arlington, VA – July 16, 2025 – The National Council on Aging (NCOA), a prominent advocacy group dedicated to the well-being of older adults, has partnered with BOOST®, a leading brand in nutritional beverages, to address the critical issue of balanced nutrition for seniors. This collaboration aims to develop educational materials that will inform older adults about their unique nutritional needs, emphasizing the importance of adequate protein, calories, vitamins, and minerals to sustain health and vitality as they age.

Older adults often face challenges in meeting their nutritional requirements, which can lead to health complications. According to the U.S. Department of Health and Human Services, approximately 40% of seniors are at risk of malnutrition, highlighting the urgency for effective educational initiatives. "Eating well is essential to aging well," stated Gretchen Tanbonliong, NCOA's Associate Director of Health and Wellness. She further noted, "Older adults need the right amount of nutrients such as protein, vitamin D, and vitamin B12. We are excited to partner with the BOOST® brand to give older adults and their caregivers trusted information to make the best nutritional choices."

The collaboration will produce a suite of resources tailored for seniors, including dietary guides, animated videos available in both English and Spanish, infographics, and articles aimed at caregivers. Aimee Henrikson, MPH, RD, Senior Manager of Medical Affairs for BOOST®, emphasized the importance of this partnership, stating, "NCOA plays a crucial role in advocating for the health and well-being of older adults. By combining our expertise, we will create valuable resources that help older adults understand the importance of nutrition in maintaining health, vitality, and overall quality of life as they age."

Founded in 1950, the NCOA has long been a national leader in promoting the rights and health of older adults. The organization collaborates with thousands of local and national partners to provide resources aimed at ensuring health and financial security for seniors. BOOST® offers a variety of nutritional products designed to meet the dietary needs of older adults, including protein-rich drinks and options tailored for specific health conditions.

This initiative comes at a time when the aging population is rapidly increasing. The U.S. Census Bureau projects that by 2030, one in five Americans will be 65 years or older, increasing the demand for effective health and nutrition guidance tailored to this demographic. As older adults navigate the complexities of aging, ensuring access to comprehensive educational resources is vital for promoting healthy lifestyles.

As the partnership progresses, it is expected to not only raise awareness about the nutritional needs of older adults but also empower them to take control of their health through informed dietary choices. By focusing on balanced nutrition, NCOA and BOOST® aim to enhance the overall quality of life for seniors, supporting their journey toward healthier aging.