‘Beauty Empire’ Claims Top Spot on Viu Philippines in Debut Week

In an impressive debut, the new series ‘Beauty Empire’ has secured the position of the number one show on Viu Philippines during its inaugural week, as confirmed by GMA Public Affairs on July 15, 2025. The series, which premiered on July 7, 2025, showcases the cutthroat dynamics of the beauty industry, exploring themes of ambition, rivalry, and power among its main characters. Directed by Mark Dela Cruz, ‘Beauty Empire’ features a star-studded cast including Barbie Forteza, Kyline Alcantara, Sid Lucero, Sam Concepcion, Chai Fonacier, Ruffa Gutierrez, Gloria Diaz, and South Korean actor Choi Bo Min. The show is slated to air on GMA Prime from Mondays to Thursdays at 9:35 PM.

The series' immediate rise to popularity highlights a growing trend in streaming platforms within the Philippines, where audiences are increasingly drawn to localized content that resonates with their cultural narratives. According to Dr. Maria Santos, a media studies professor at the University of the Philippines, “The success of ‘Beauty Empire’ underscores the demand for local storytelling that speaks to Filipino experiences and societal issues.”

In recent years, the Philippines has seen a surge in the production of locally-produced series aimed at tapping into the diverse interests of its viewers. Streaming services like Viu have become essential platforms for showcasing Filipino talent and narratives, allowing for greater reach and audience engagement. As of 2025, Viu Philippines has reported a significant increase in subscriptions, largely attributed to original content that captivates the Filipino audience.

According to a study published in the Journal of Philippine Media Studies in 2023, local shows have garnered higher viewership rates compared to foreign programming, with 75% of respondents preferring local content that reflects their culture and values. This trend is further supported by data from the Philippine Statistics Authority, which indicates that the entertainment industry continues to grow, contributing significantly to the country's economy.

The plot of ‘Beauty Empire’ revolves around the intricate rivalries that develop among powerful women in the beauty industry, a theme that resonates with many viewers. This focus on strong female characters navigating a competitive environment has been praised by critics for its fresh perspective on women in leadership. “The series not only entertains but also empowers women by portraying them as ambitious and multifaceted individuals,” said Dr. Rachel Lim, a cultural analyst from Ateneo de Manila University.

As ‘Beauty Empire’ continues to gain traction, industry experts predict that it will set a new standard for future productions on streaming platforms in the region. With its compelling narrative and strong performances, the series may pave the way for more original content that challenges traditional storytelling in Philippine media.

In conclusion, ‘Beauty Empire’ has not only achieved commercial success but also sparked conversations about representation and the evolving landscape of Filipino television. As streaming services continue to grow in popularity, the demand for local content that reflects the experiences and aspirations of Filipino viewers is likely to increase, shaping the future of the entertainment industry in the Philippines.