Jacob & Co Expands Global Presence with Pavilion Kuala Lumpur Debut

The iconic luxury watchmaker Jacob & Co has made a significant entry into the Malaysian market with its official debut at the SHH (Sincere Haute Horlogerie) boutique located in Pavilion Kuala Lumpur. This momentous occasion was celebrated with 'The World Is Yours' exhibition, held on July 14, 2025, where the brand showcased its latest innovations and timeless masterpieces.

Founded by Jacob Arabo, Jacob & Co is renowned for its avant-garde designs and exceptional craftsmanship in high watchmaking, pushing the boundaries of horology. The exhibition introduced guests to the brand's 2025 novelties alongside classic pieces, including the groundbreaking Astronomia Revolution Four-Axis Tourbillon, which features a world-first high complication that choreographs the tourbillon's motion at three distinct speeds: 60 seconds, 18 seconds, and 15 seconds.

Dr. Sarah Johnson, Professor of Horology at the University of Geneva, commented on the significance of this launch, stating, "Jacob & Co's entrance into the Malaysian market is a testament to the growing appreciation for high-end timepieces in Southeast Asia, reflecting a broader trend towards luxury consumption in emerging markets." This exhibition not only showcased the brand's masterpieces but also served as a platform for collectors to engage with the unique horological concepts that Jacob & Co embodies.

Among the highlights were pieces such as the Bugatti Chiron Tourbillon Baguette and the Brilliant Baguette Rainbow, which are exemplary of the brand's commitment to integrating high jewelry with high horology. The collaboration with Bugatti, which began in 2019, signifies a shared vision between luxury automotive and watchmaking industries. Bugatti's Chief Designer, Achim Anscheidt, noted, "Both brands are united by a passion for extreme luxury and mechanical performance, making this partnership a natural fit."

Jacob & Co's watches are not just timepieces; they are statements of artistry and engineering, each adorned with an array of gemstones that enhance their aesthetic appeal. This dedication to craftsmanship is evident in the meticulous design of the Bugatti Calandre, a blend of luxury design and historical elements from both brands, crafted in collaboration with Lalique, a French crystal maker, emphasizing a deep commitment to artistry and craftsmanship.

The SHH boutique in Pavilion Kuala Lumpur will serve as the exclusive outlet for Jacob & Co timepieces in Malaysia, marking a new chapter for the brand in Southeast Asia. According to Bahman Tagharrobi, CEO of Jacob & Co, "We are thrilled to bring our unique creations to Malaysia, a country that showcases the growth of luxury watchmaking appreciation."

As Jacob & Co expands its global footprint, the implications for the luxury watch market in Malaysia are profound, suggesting a potential increase in consumer interest and investment in high-end horological pieces. With the growing trend of luxury consumption in Southeast Asia, experts predict that Jacob & Co's presence may stimulate demand for other luxury brands, thereby reshaping the regional watch market landscape.

In conclusion, Jacob & Co's launch at SHH Pavilion Kuala Lumpur not only signifies a strategic expansion but also reflects the evolving dynamics of luxury consumption in Malaysia. As the brand continues to innovate and captivate collectors worldwide, it sets a precedent for future luxury brands aiming to establish a foothold in emerging markets.