Nutritionists Advise Against Added Protein in Common Foods

June 24, 2025
Nutritionists Advise Against Added Protein in Common Foods

In an era where food manufacturers are increasingly marketing products fortified with additional protein, nutritionists are raising concerns about the necessity of such additions for the average consumer. According to recent statements made by leading nutrition experts, many individuals are likely meeting their protein requirements through a balanced diet without the need for protein-enhanced foods.

Protein is a vital macronutrient essential for various bodily functions, including muscle growth, repair, and overall cellular maintenance. The World Health Organization (WHO) recommends that adults consume approximately 0.8 grams of protein per kilogram of body weight daily, which translates to about 60 grams for men and 50 grams for women based on average body weights (WHO, 2023). Federica Amati, nutrition lead at Imperial College London and head nutritionist at the health science company ZOE, emphasizes that this guideline is adequate for most healthy adults. “Adding protein to foods is very beneficial — for the profits of that food,” Amati stated, suggesting that the surge in high-protein food products is more about market trends than nutritional necessity.

Bridget Benelam, a nutritionist with the British Nutrition Foundation, echoed Amati's sentiments, explaining that while protein is crucial for children and older adults, the average person in developed nations is consuming sufficient protein through various food sources, such as dairy, fish, beans, nuts, and meats. “Unless you have a specific health issue that requires you to have more protein, most people in countries like the U.S. and the U.K. do not need more,” Benelam noted.

Despite the marketing of high-protein snacks and meals, the reality is that most individuals are not at risk of protein deficiency. Studies indicate that deficiencies primarily affect malnourished populations in developing countries (Amati, 2023). Moreover, Benelam mentioned that vegetarians and vegans, while potentially consuming lower amounts of protein than their meat-eating counterparts, still maintain adequate protein levels with the right dietary choices.

The debate about the necessity of added protein in foods raises important questions about dietary choices and health practices. Consuming a variety of protein sources is advisable, but the excessive intake of protein-enriched products often leads to higher sugar and fat content, which can negate potential health benefits. Amati urges consumers to scrutinize ingredient lists and consider their overall dietary habits rather than relying on protein bars or drinks as shortcuts to health.

For individuals looking to enhance muscle strength or body composition, Amati recommends physical exercise, particularly weight training, as a more effective strategy than simply increasing protein intake. “Eating a protein bar is not going to help,” she advised, highlighting the importance of a holistic approach to health that includes both nutrition and physical activity.

In conclusion, while protein is undoubtedly important, the current trend of adding protein to a wide range of food products may not be necessary for most consumers. Nutritionists suggest focusing on a balanced diet that naturally meets protein needs through whole foods rather than seeking out enhanced products marketed for their protein content. This perspective not only promotes better health practices but also encourages consumers to make informed dietary choices that align with their individual nutritional needs.

Advertisement

Fake Ad Placeholder (Ad slot: YYYYYYYYYY)

Tags

NutritionProteinDietary RecommendationsHealthFood IndustryNutritionistsWorld Health OrganizationProtein DeficiencyHealthy EatingFitnessMuscle GrowthDairyBeansMeatVegetarianVeganImperial College LondonBritish Nutrition FoundationFood FortificationExerciseWeight TrainingHealth ScienceNutritional NeedsMacronutrientsDietary HabitsConsumer HealthMarket TrendsFood ProductsProtein SourcesHealthy Lifestyle

Advertisement

Fake Ad Placeholder (Ad slot: ZZZZZZZZZZ)