Perplexity CEO Urges Gen Z to Prioritize AI Skills Over Social Media

In a recent discussion, Aravind Srinivas, the CEO of Perplexity AI, emphasized the importance of artificial intelligence (AI) proficiency for Generation Z, urging them to minimize their time on platforms like Instagram. During an episode of The Verge's "Decoder" podcast aired on July 21, 2025, Srinivas articulated that the job market is evolving rapidly, and those who fail to adapt may find themselves at a disadvantage.

Srinivas remarked, "Individuals who stay ahead in adopting and utilizing AI will have a clear advantage in the job market, asserting that this shift is inevitable." He noted the fast-paced nature of AI advancements, where significant improvements and innovations occur every three to six months. This rapid evolution demands that young professionals not only keep pace but also develop competencies that enable them to leverage these technologies effectively.

The implications of this advice are significant. According to a 2023 report by the World Economic Forum, nearly 85 million jobs are expected to be displaced by a shift in labor between humans and machines by 2025, while 97 million new roles may emerge that are more adapted to the new division of labor (World Economic Forum, "The Future of Jobs Report 2023"). Srinivas highlighted the role of advanced AI models, such as GPT-5 and Claude 4.5, suggesting that these technologies could automate tasks traditionally performed by human recruiters. He explained, "A recruiter’s work worth one week is just one prompt: sourcing and reach outs. Some of these tasks should be proactive and automated."

The growing reliance on AI tools in various sectors further underscores the urgency of this message. As outlined in a joint report by McKinsey & Company and the MIT Sloan School of Management in 2024, successful integration of AI technologies in the workplace can lead to productivity gains of up to 40% (McKinsey, "The State of AI in 2024").

Meanwhile, Srinivas acknowledged the challenges associated with keeping up with technological advancements. Historically, humanity has struggled to adapt quickly to significant shifts. He stated, "Keeping up with the rapid evolution of technology is no easy task, and we need to invest time and resources in acquiring these skills."

The Comet browser, an AI-driven product developed by Perplexity, is currently available to paid subscribers, with plans for broader access in the near future. This tool is designed to assist users in navigating digital landscapes more efficiently, further exemplifying the capabilities that future job candidates will need to master.

As the conversation around AI continues to gain momentum, educators and industry leaders alike are called upon to create pathways for young individuals to develop these essential skills. The implications of Srinivas's message extend beyond individual career prospects; they reflect a broader societal necessity to adapt to an increasingly automated world.

In conclusion, as the digital landscape evolves, embracing AI tools and reducing dependence on social media could serve as a strategic pivot for Generation Z. The proactive acquisition of AI skills may not only enhance individual employability but also shape the future workforce to better align with the needs of an AI-driven economy. The call to action from leaders like Srinivas serves as a crucial reminder of the importance of adaptability in the face of technological change.