Philippine Government Mobilizes Agencies to Promote Maritime Awareness

In a significant move aimed at enhancing national identity and promoting sustainable development, President Ferdinand "Bongbong" Marcos Jr. issued Memorandum Circular No. 87 on July 17, 2025, directing government agencies and local government units to raise awareness of the Philippines as a maritime and archipelagic nation. This directive underscores the importance of the country’s maritime heritage and seeks to harmonize efforts across various sectors to foster inter-agency cooperation.

The memorandum outlines a comprehensive strategy for the National Maritime Council (NMC) to spearhead year-round programs and activities focused on educating the public about the Philippines' rich maritime history and the significance of its archipelagic status. The NMC is tasked with leading initiatives that not only promote awareness but also advocate for the sustainable management and protection of the nation’s maritime resources.

President Marcos emphasized the need for all national government agencies, including government-owned and controlled corporations, to actively participate in these initiatives. Local government units and the private sector are also encouraged to support relevant programs and campaigns. The initiative is particularly timely as it coincides with the annual MANA Mo celebration, which occurs every September, aimed at further promoting maritime awareness.

"The Philippines, being an archipelagic nation, holds a unique position in Southeast Asia, and it is vital that we recognize and promote our maritime identity," said Dr. Maria Lopez, an environmental policy expert at the University of the Philippines. Dr. Lopez added that enhancing public understanding of maritime issues is critical for fostering national pride and promoting sustainable practices.

In conjunction with the NMC’s initiatives, the Presidential Communications Office (PCO) has been directed to develop effective communication strategies. These strategies aim to engage the general public and educate them on the importance of maritime awareness, thereby encouraging participation in related activities.

As the Philippines faces challenges such as climate change, illegal fishing, and maritime security threats, the need for cohesive action becomes increasingly pressing. According to a 2022 report from the World Bank, the Philippine archipelago is particularly vulnerable to the impacts of climate change, necessitating robust maritime governance and public awareness strategies to safeguard its extensive coastal and marine resources.

This initiative is not merely about promoting awareness; it also reflects a broader commitment to sustainable development. "The maritime sector plays a crucial role in the Philippine economy, contributing significantly to GDP and providing livelihoods for millions," stated Mr. Juan Carlos Reyes, CEO of the Philippine Chamber of Commerce and Industry. He further noted that enhancing maritime awareness could lead to better economic opportunities and improved resource management.

In the international context, the Philippines' emphasis on its maritime identity aligns with global efforts to promote sustainable ocean governance. The United Nations' Sustainable Development Goal 14, which focuses on conserving and sustainably using the oceans, seas, and marine resources, resonates with the objectives outlined in Marcos' memorandum.

The implications of this initiative extend beyond national identity; it has the potential to reshape policies regarding marine conservation, enhance security measures, and foster international cooperation on maritime issues. As the Philippines embarks on this journey to elevate its maritime narrative, the collective efforts of government agencies, local communities, and the private sector will be crucial in realizing these objectives.

In conclusion, the Philippines stands at a pivotal moment in asserting its maritime identity. The success of these initiatives will depend on sustained collaboration among various stakeholders and a commitment to embracing the nation’s rich maritime heritage as a cornerstone of its development strategy.