President Marcos Affirms Sustainability of P20/Kilo Rice Initiative

In a recent announcement, President Ferdinand Marcos Jr. confirmed that his administration's initiative to sell rice at P20 per kilo is not a temporary measure but a sustainable solution aimed at enhancing food accessibility for economically vulnerable populations. This initiative, which is currently implemented through Kadiwa ng Pangulo outlets, aims to ensure that affordable rice becomes widely available in public markets across the Philippines.

During a vlog released by Malacañang on July 7, 2025, President Marcos emphasized that the P20 rice initiative, dubbed 'Benteng Bigas Meron (BBM) Na!', is part of his administration's broader commitment to address food insecurity and support the agricultural sector. "P20 rice is here to stay. It is achievable; it is sustainable. So, watch out for it in your nearest public markets," Marcos stated, highlighting the government's efforts to make essential food items accessible to indigents, senior citizens, persons with disabilities (PWDs), solo parents, and beneficiaries of the Pantawid Pamilyang Pilipino Program (4Ps).

The initiative is administered by the Department of Agriculture (DA) and the National Food Authority (NFA), alongside other agencies involved in food subsidy and social welfare programs. This government intervention is particularly crucial as the nation grapples with rising inflation and food prices, which have disproportionately affected the poorest segments of society.

According to data from the Philippine Statistics Authority, rice remains a staple food for over 90% of Filipinos, making its affordability a critical issue for many households. The government's commitment extends to ensuring that farmers receive fair compensation for their produce. President Marcos reiterated that the NFA is mandated to purchase wet palay (unhusked rice) at a price of P18 per kilo and dry palay at prices varying between P19 to P23 per kilo, thereby safeguarding farmers' livelihoods amid fluctuating market prices.

Marcos assured that despite potential market volatility, the government’s purchase price for palay will remain stable, a move designed to protect local farmers from exploitation by traders. He articulated a vision for strengthening the agricultural sector through the establishment of rice processing plants nationwide and the provision of drying facilities to farmers, which would enable them to sell their products at more favorable rates.

The President's initiative has been met with mixed reactions. While supporters laud the effort as a significant step towards food equity, critics argue that such price controls could undermine farmers' income if not managed carefully. Dr. Maria Santos, an economist at the University of the Philippines, noted, "While the intention is commendable, it will be crucial to monitor the impacts on local farmers to ensure they are not adversely affected by the prices set by the government."

In conclusion, the P20 rice initiative reflects President Marcos's commitment to addressing food insecurity in the Philippines. However, the long-term sustainability of this program will depend on careful management and continuous engagement with both consumers and farmers alike. As the program rolls out across various public markets, its success will serve as a litmus test for the administration’s broader economic policies and its ability to navigate the complex landscape of agricultural economics.