PropertyGuru Honors Agents with Limited-Edition Jacket for SG60

In celebration of Singapore's 60th anniversary, PropertyGuru, a prominent real estate technology company, has launched a limited-edition jacket designed to honor the dedication and contributions of its property agents. The initiative aligns with the national theme 'Building Our Singapore Together', which emphasizes community and collaboration.

The jacket, a product of collaboration with renowned Singaporean streetwear designer Mark Ong, known as Mr. Sabotage, is reversible, symbolizing the dual nature of the agents' roles. One side features a tailored grey pinstripe, representing professionalism, while the reverse displays a vibrant red canvas adorned with cultural motifs, including a depiction of a cat exiting a Peranakan shophouse and the Vanda Miss Joaquim flower—Singapore's national flower. This design reflects both the heritage and modern identity of Singapore.

Sivaram Parameswaran, Marketing Director at PropertyGuru Singapore, stated, "This collaboration reflects how PropertyGuru sees Singapore, built not just on physical foundations but on stories. While this jacket was inspired by property agents, it speaks to something many Singaporeans understand. There is a constant duality, balancing who we are with what we do, contributing to something larger while staying true to ourselves. This piece honors that spirit and reflects the Singapore that PropertyGuru is proud to call home" (Parameswaran, 2025).

Mark Ong echoed these sentiments, highlighting the personal significance of the project. "Creating this piece was personal. PropertyGuru and I both started here in Singapore. Collaborating on something that honors the people who help shape this country, especially those who do it quietly, like property agents, felt meaningful. This jacket is for the agents who inspired it, and for every Singaporean who puts heart into building something greater than themselves" (Ong, 2025).

The launch of the jacket not only commemorates the commitment of property agents but also serves as a reminder of their essential role in facilitating homeownership and community connection in Singapore. This initiative is particularly relevant as it aligns with increasing recognition of the importance of local agents in navigating the complex real estate landscape.

PropertyGuru's innovative approach reflects broader trends in the property technology sector, where companies are increasingly focusing on empowering their agents and enhancing their brand image. The limited-edition jacket is expected to foster a sense of pride and belonging among the agents, reinforcing their importance in the real estate ecosystem.

In a rapidly evolving market, such initiatives can significantly impact agent retention and motivation. As the property sector faces challenges related to digital transformation and market fluctuations, the recognition of agents' contributions through tangible symbols like the limited-edition jacket could play a crucial role in sustaining morale and community spirit.

In conclusion, PropertyGuru's SG60 initiative exemplifies how companies can creatively engage their workforce while celebrating national milestones. It highlights the intersection of culture, community, and commerce, offering a template for other organizations to follow as they navigate the complexities of modern business practices in a culturally rich environment like Singapore.