Survey Reveals 80% of Kerala Residents Avoid Cancer Screening Despite Awareness

THIRUVANANTHAPURAM: A recent survey conducted by the Association of Medical and Pediatric Oncologists of Kerala (AMPOK) has highlighted a significant gap between cancer awareness and preventive healthcare practices in the state. Despite over 90% of respondents recognizing smoking and alcohol consumption as leading risk factors for cancer, a staggering 80% reported that they had never undergone cancer screening. This alarming trend persists even as 84% of participants expressed concerns regarding their personal risk of developing cancer, underscoring a critical need for enhanced public health initiatives.

The survey, which took place from October to December 2024, engaged 2,443 participants, with 2,361 residing in Kerala. The demographic breakdown revealed that 60% of respondents were between the ages of 31 and 65, and females constituted 63% of the sample. Dr. Aju Mathew, the organizing chairman of AMPOK, stated, “The AMPOK survey offers crucial insights into the current state of cancer awareness in Kerala. While we are encouraged by the high levels of general awareness, the significant knowledge gaps regarding specific preventive measures — such as vaccination and genetic testing — along with alarmingly low screening rates, demand immediate attention.”

Furthermore, the survey uncovered a positive shift in societal attitudes towards cancer. Only 17% of respondents perceived a cancer diagnosis as invariably fatal, and 66% believed that cancer did not carry a stigma within their communities. Dr. Boban Thomas, the organizing secretary of AMPOK, emphasized the advancements in cancer treatment, noting that many cancers are now managed as chronic conditions. “Early diagnosis can provide up to a 99% cure rate in some forms of cancer,” he remarked.

Despite the encouraging insights regarding societal attitudes, the survey also identified persistent misconceptions that hinder effective cancer prevention. For instance, 18% of respondents erroneously linked mobile phone usage to cancer while 25% incorrectly associated the use of safe pesticides with cancer risk. These misconceptions underscore the urgent need for comprehensive educational campaigns aimed at dispelling myths surrounding cancer.

The AMPOK survey reflects the broader challenges faced in public health messaging, particularly in a state where the burden of cancer continues to rise. Experts argue that bridging the gap between awareness and action is vital for improving survival rates and reducing the overall incidence of cancer in Kerala. With targeted public health campaigns that promote regular screenings and address prevalent misconceptions, there is potential to significantly alter the trajectory of cancer care in the region.

As Kerala grapples with its increasing cancer burden, the findings from this survey serve as a call to action for both healthcare providers and policymakers. Emphasizing the importance of preventive health measures and addressing educational gaps could pave the way for a healthier future for the residents of Kerala. The need for responsible endorsements and targeted messaging, particularly in light of the influence of celebrities on public perceptions, cannot be overstated. With a concerted effort, there is hope for a decline in the cancer burden and an increase in early detection through screening.