Vijay Sales Launches Mega Open Box Sale with Discounts on Electronics

Vijay Sales, a prominent electronics retail chain in India, commenced its much-anticipated Mega Open Box Sale on Saturday, June 28, 2025. This event showcases significant discounts on a wide array of electronic gadgets, including smartphones, laptops, tablets, and more, catering to both online shoppers and those visiting physical store locations.

The sale features open box and display models, allowing customers to access premium electronics at reduced prices. According to the company's official statement, the Mega Open Box Sale aims to attract tech enthusiasts looking to upgrade their devices without breaking the bank.

Among the standout offers is the Samsung Galaxy S25 Plus, which is now priced at ₹1,00,454, down from its original listing of ₹1,11,999. This high-end smartphone boasts a 6.7-inch Dynamic LTPO AMOLED 2X display, powered by the Qualcomm Snapdragon 8 Elite chipset, and comes with a robust triple rear camera setup. It promises cutting-edge features and performance, appealing to consumers seeking top-tier technology.

Another highlight of the sale is the Apple iPhone 15 Plus. The store demo model with 128GB of storage is available for ₹57,990. Notable for its 6.7-inch Super Retina XDR OLED display and advanced A16 Bionic chipset, the device combines high performance with sophisticated design. The camera system, featuring a 48MP main sensor, underscores Apple's commitment to quality in mobile photography.

For tablet enthusiasts, the Apple iPad Air 2024 is being offered at a competitive price of ₹45,000. This model is powered by Apple's M2 chip and features an 11-inch Liquid Retina IPS LCD display. With its robust specifications and versatility, the iPad Air stands out as a strong choice for both casual users and professionals.

According to Dr. Raghav Mehta, a technology market analyst at the Indian Institute of Technology, Delhi, “The Mega Open Box Sale reflects a strategic move by Vijay Sales to enhance its market presence and engage consumers amid increasing competition in the electronics sector.” He further noted that such sales not only drive revenue for the retailer but also provide consumers with valuable opportunities to access high-end technology at reduced prices.

This sale comes at a time when the electronics market is experiencing notable shifts. A report by the Consumer Electronics Association published in May 2025 indicates that consumer spending on electronic devices is projected to grow by 5% annually over the next three years, driven by advancements in technology and increasing consumer preferences for smart devices.

Vijay Sales' initiative is also positioned within a broader context of post-pandemic recovery, where consumers are increasingly looking to invest in technology that enhances their home and work environments. The discounts offered during this sale are seen as an effective strategy to boost sales volume and customer engagement during a critical shopping season.

With the Mega Open Box Sale, Vijay Sales has positioned itself as a competitive player in the Indian electronics retail market, offering consumers the chance to purchase high-demand gadgets at attractive prices. The sale will continue through July, giving customers ample opportunity to take advantage of these limited-time offers. As the sale progresses, industry observers will monitor its impact on Vijay Sales' overall performance and customer loyalty in the increasingly crowded electronics landscape.