Bev Priestman Returns to Coaching with Wellington Phoenix Amid Controversy

Bev Priestman, the former head coach of the Canadian women's national football team, has officially taken the helm of the Wellington Phoenix A-League Women team, marking her return to professional coaching after a one-year ban for using unauthorized surveillance methods during the Paris Olympics. Priestman, 39, expressed her relief and excitement about re-entering the sport, despite the shadow of her past actions, which involved the use of a drone to spy on rival training sessions.

In a press conference held on July 30, 2025, Priestman candidly shared her feelings about living in North America post-suspension, stating, "I didn’t feel safe. That’s being brutally honest. It was very difficult for my family, and I have to live with that." She noted the intense media scrutiny she faced, which contributed to her decision to leave Canada. "We knew we had to get out of that country," she added, reflecting on the personal toll the situation had taken on her and her family.

The controversy began when the Canadian coaching staff was found to have employed a drone to monitor New Zealand's training sessions prior to their match in the Olympic Games. This breach of conduct was reported by New Zealand officials, leading to an investigation that confirmed the spying activities had been ongoing. The Fédération Internationale de Football Association (FIFA) subsequently imposed a one-year ban on Priestman, citing violations of ethical coaching practices (FIFA Ethics Committee report, 2024).

Priestman’s contract with Wellington Phoenix spans two years, during which she aims to rebuild her career and restore her reputation. "This is an opportunity to reset my career," she remarked, emphasizing her commitment to fostering a positive environment within the team. Her first coaching engagement after the ban involved leading her son’s under-7 team in Wellington, which she described as a humbling experience.

Rob Morrison, chairman of Wellington Phoenix, expressed confidence in Priestman’s abilities, saying, "We all know she’s had a period of time away from the game, but we understand the circumstances and we’re really comfortable with this appointment. Bev can’t wait to get started, and we’re really happy that she’s going to be coaching the Phoenix." Morrison's support reflects a broader sentiment within the organization that recognizes the potential for growth and redemption in Priestman’s journey.

The impact of Priestman’s return to coaching extends beyond her personal narrative; it also signifies a shift in the dynamics of women's football in New Zealand and Australia. As a coach who led Canada to Olympic gold in Tokyo in 2020, her experience brings a wealth of knowledge to a league that is rapidly evolving. In her own words, "I want to create a special moment for this city, for this country and move forward." Her aspirations resonate with a league eager for growth and competitive success.

Looking ahead, Priestman’s tenure will be closely monitored both for her on-field strategies and how she navigates the challenges stemming from her recent past. As she prepares to lead the Wellington Phoenix, the football community remains hopeful that her experiences will enrich the team and inspire a new generation of players.

In summary, Bev Priestman’s return to coaching with Wellington Phoenix not only offers her a chance at redemption but also presents a pivotal moment in the context of women's sports, where resilience and determination are increasingly celebrated. The implications of her leadership will likely influence the future landscape of women's football in the region, as fans and officials alike anticipate a new chapter of success and integrity in the sport.