Formula E Partners with Marvel for 2025 London E-Prix Event

In a groundbreaking collaboration, Formula E is set to partner with Marvel Studios for the upcoming 2025 London E-Prix, an event that will be titled 'The 2025 Marvel Fantastic Four London E-Prix.' This partnership aims to merge the excitement of electric motorsport with the cultural phenomenon of Marvel's superhero franchise, particularly highlighting 'The Fantastic Four: First Steps,' which is set to premiere in cinemas shortly before the event.

The double-header race weekend will take place at Excel London on July 26 and 27, 2025, marking a significant milestone for Formula E as it continues to innovate and broaden its appeal. The partnership reflects Formula E's commitment to engaging new audiences and enhancing the entertainment value of its events.

Ellie Norman, Chief Marketing Officer of Formula E, expressed enthusiasm about the collaboration, stating, "This collaboration marks another milestone moment for Formula E. Through joining forces with one of the world’s most iconic and culturally relevant brands, we continue to push the boundaries and challenge the status quo of motorsport and entertainment. We're not only connecting with a new generation of fans but reinforcing and continuing to position ourselves as a truly global, entertainment brand."

Tiziana Di Gioia, Chief Revenue Officer of Formula E, noted, "I am delighted to welcome Marvel’s First Family as Title Partner of the 2025 London E-Prix – a historic collaboration that marks a new era in motorsport. This collaboration is a powerful example of how Formula E can deliver across entertainment, culture, and innovation. Just as Marvel Studios brings legendary heroes to the screen, our drivers are real-life speed heroes - and together, we will create a unique and unforgettable experience in London that will engage fans of all ages and expand our sport’s global reach."

The event will also feature Formula E’s signature ATTACK MODE, which allows drivers to gain an extra power boost during the race. This feature will be creatively transformed into the 'Fantastic Four Attack Mode,' incorporating elements from the Marvel franchise throughout the race weekend.

Holly Frank, Vice President of Partnership Management and Operations at Walt Disney Studios, which oversees Marvel, remarked, "The Fantastic Four and Formula E share much connective tissue – from innovation and technology to fast-paced action and fun! We’re thrilled to be teaming up to give fans the chance to celebrate the London E-Prix and support Marvel’s First Family."

This partnership not only emphasizes the growing intersection of sports and entertainment but also reflects a strategic move by Formula E to innovate beyond traditional motorsport boundaries. With the increasing popularity of electric vehicles and sustainable initiatives, Formula E is positioning itself as a leader in both racing and cultural engagement.

As the excitement builds towards the 2025 London E-Prix, the collaboration with Marvel signifies a substantial opportunity for Formula E to captivate diverse audiences and potentially increase viewership and participation in the sport. The event promises to be an exhilarating showcase of speed, technology, and entertainment, appealing to both motorsport enthusiasts and Marvel fans alike.