Inside the All Blacks: A New Documentary Series on NZR+

In anticipation of the highly competitive 2025 rugby season, New Zealand Rugby (NZR) is set to unveil a new documentary series titled 'Behind the Fern – All Blacks.' This series, premiering on Thursday, July 3, at 6 PM on NZR+ and YouTube, aims to provide unprecedented access to the iconic All Blacks team, exploring the personal stories of its players and the culture that defines one of the most successful teams in sports history.

The documentary series follows the earlier release of 'Behind the Fern: Black Ferns' in May, which also aimed to shed light on the lives and experiences of the women in rugby. According to NZR Chief Executive Mark Robinson, this new series is designed to deepen fans' connections to the team. “We want to show the human side of the All Blacks, going beyond the pitch to reveal what it means to wear the black jersey,” Robinson stated in a press release dated June 15, 2025.

The first episode introduces two new players, Du’Plessis Kirifi and Fabian Holland, who come from vastly different backgrounds yet share the same dream of representing New Zealand. Kirifi, a loose forward from the Hurricanes, has been known for his grit and determination, while Holland, a lock from the Highlanders, has a unique journey, having been born in the Netherlands. Their stories, along with insights from returning All Black Jordie Barrett, provide a compelling look at the personal sacrifices and challenges faced by these athletes.

In a conversation featured in the premiere, Barrett expressed his enthusiasm about rejoining the squad after a sabbatical with Leinster in Ireland. “I’m excited to be back with the boys and ready for the challenges ahead,” Barrett mentioned, highlighting the importance of camaraderie within the team.

The series promises to showcase not only the players’ journeys but also the rigorous training and preparation leading up to their opening series against France. Episode 1 captures the intensity of this process, focusing on how leadership is fostered within the team and how new players are integrated into the All Blacks' rich legacy. According to All Blacks coach Scott Robertson, the upcoming series will be a test of resilience and skill for both established players and newcomers. “We are looking to build a strong foundation ahead of the series against France, which is always a tough challenge,” Robertson said during a media briefing on June 20, 2025.

As anticipation builds for the Lipovitan-D July series, which marks the beginning of the international rugby season, fans are encouraged to tune in to 'Behind the Fern – All Blacks' for a deeper understanding of the athletes and the culture surrounding this storied franchise. The documentary aims to resonate with both long-time supporters and new fans alike, offering a fresh perspective on what it means to be an All Black. With real stories and raw moments, the series strives to capture the essence of teamwork and brotherhood that defines the All Blacks.

As the rugby world gears up for an exciting season, 'Behind the Fern – All Blacks' is positioned to become a significant contribution to the narrative of rugby in New Zealand, showcasing the personal and professional lives of its key players. This initiative not only highlights the sport but also emphasizes the importance of community and identity in New Zealand’s rugby culture.