Kahoot! Partners with Tour de France to Enhance Fan Engagement

Kahoot!, the global learning platform renowned for its interactive educational tools, has announced a multi-year partnership with the Tour de France and the Tour de France Femmes avec Zwift, effective from June 26, 2025. This collaboration aims to immerse fans in the excitement of the iconic cycling races through interactive quizzes and educational content available on the Kahoot! platform, as well as the official Tour de France websites.

The partnership is designed to engage audiences of all ages, from students in classrooms to fans attending the events. Kahoot! will create a dedicated hub for Tour de France content, allowing users to participate in quizzes and challenges inspired by the race. According to Eilert Hanoa, CEO of Kahoot!, "We are thrilled to partner with the Tour de France and Tour de France Femmes avec Zwift. By combining the global excitement of these races with Kahoot!’s engaging learning platform, we aim to inspire curiosity, celebrate knowledge, and connect people of all ages through playful learning."

The integration of Kahoot! into the Tour de France experience will include live quiz sessions at the start villages, fan parks, and fan zones. Spectators will have the opportunity to test their knowledge about the Tour and compete for prizes. Furthermore, daily quizzes will be featured on the official websites of both the Tour de France and the Tour de France Femmes avec Zwift, creating a unique blend of sporting passion and interactive entertainment.

Julien Goupil, Media and Partnerships Director at A.S.O., emphasized the significance of this partnership, stating, "This partnership with Kahoot! perfectly reflects our commitment to bringing the Tour de France to life across all platforms and in all its forms, especially by combining sporting passion with playful activities." This collaboration not only enhances fan engagement but also aligns with A.S.O.'s mission to promote cycling culture and education.

Kahoot! has a substantial global presence, operating in over 200 countries and regions, and is widely used in educational institutions. Its platform encourages interaction and learning through play, making it an ideal partner for the Tour de France, which is steeped in history and public interest. The integration of educational elements within such a prestigious event is expected to attract a diverse audience, including families, schools, and cycling enthusiasts.

This partnership occurs in a broader context where educational platforms are increasingly leveraging popular cultural events to enhance learning experiences. As the popularity of the Tour de France continues to grow, the collaboration with Kahoot! represents a forward-thinking approach to engaging fans and promoting cycling as a sport. With the upcoming editions of the Tour de France scheduled for July 2025, both organizations are poised to create memorable experiences that blend education with entertainment, ultimately fostering a deeper appreciation for the sport among younger generations.

As the collaboration unfolds, the implications for future partnerships between educational platforms and sporting events could pave the way for innovative engagement strategies. By blending education with entertainment, such initiatives may enhance public interest in both learning and sports, creating a more informed and engaged fan base. With the Tour de France’s storied legacy and Kahoot!’s innovative approach to learning, the partnership is anticipated to set a precedent for future collaborations in the realm of sports and education.