Lenovo Partners with Esports World Cup Foundation for 2025 Event

Riyadh, Saudi Arabia – On June 26, 2025, the Esports World Cup Foundation (EWCF) and Lenovo announced a strategic partnership designating Lenovo’s Legion gaming brand as the Official PC and Gaming Hardware Partner for the upcoming Esports World Cup 2025 (EWC). This partnership aims to enhance the performance of elite gamers and elevate fan experiences during the world’s largest esports event.

Lenovo’s Legion brand is well-regarded in the gaming ecosystem, recognized for its commitment to innovation and high-performance hardware. As part of the partnership, elite athletes competing in the EWC will utilize a range of Lenovo Legion devices, including the Legion Tower 7i and Legion Tower 5i, both of which are engineered to meet the demanding specifications of top-tier esports competitions. These systems feature advanced thermal solutions, high-performance silicon, and responsive peripherals, allowing players to perform optimally under pressure.

Mohammed Al Nimer, Chief Commercial Officer of the Esports World Cup Foundation, emphasized the significance of this collaboration, stating, "We’re building the Esports World Cup to set a new global standard — in both competition and the technology behind it. Lenovo’s Legion brand understands what elite players need: speed, efficiency, and reliability under pressure. Together, we’re pushing the limits of performance."

This year’s Esports World Cup will take place from July 7 to August 24, 2025, in Riyadh, Saudi Arabia, uniting gaming communities through 25 tournaments across 24 games and featuring 2,000 elite players from over 100 countries. With a record prize pool exceeding $70 million, the event promises to be a grand celebration of esports culture, integrating competitive gaming with live music, anime cafes, and cosplay experiences.

Volker Düring, Vice President of PC Gaming Business at Lenovo, highlighted the importance of the partnership, stating, "The Esports World Cup is the ultimate forum for the world’s best gamers to showcase their mettle. When the best gamers compete on Lenovo Legion devices, anything is possible."

Lenovo’s branding will be prominently featured across various platforms during the event, including global broadcasts and onsite experiences, which will enhance engagement with fans and showcase the ecosystem that supports elite gaming.

The Esports World Cup (EWC) is recognized as a premier annual sporting event, designed to celebrate competitive excellence and esports fandom. The partnership with Lenovo underscores a collective vision to advance the gaming experience and provide athletes with the tools necessary to excel on the world stage.

For further information regarding the Esports World Cup, visit [esportsworldcup.com](https://www.esportsworldcup.com) or follow the Esports World Cup Foundation on LinkedIn. Lenovo Legion’s offerings can be explored at [lenovo.com/legion](https://www.lenovo.com/legion).