Liberty Media Finalizes Acquisition of Dorna Sports and MotoGP

ENGLEWOOD, Colo. — Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLYVK) has successfully completed its acquisition of Dorna Sports, S.L., the exclusive commercial rights holder of the MotoGP™ World Championship. This strategic acquisition, announced on July 3, 2025, enhances Liberty Media's portfolio within the sports and entertainment sectors, particularly strengthening its Formula One Group which now includes subsidiaries such as Formula 1, MotoGP, and Quint, along with various minority investments.

The acquisition marks a significant milestone for Liberty Media, reinforcing its commitment to expanding its influence in motorsports. According to Greg Maffei, President and CEO of Liberty Media, the company views MotoGP as a valuable addition that complements its existing interests in high-profile racing events. Maffei stated, "The MotoGP brand has a passionate global fanbase, and we are excited to integrate it into our Formula One Group, further enhancing our offerings to motorsport enthusiasts."

Dorna Sports, established in 1991, has played a pivotal role in the growth of MotoGP, managing not only the premier motorcycle racing series but also the feeder series Moto2™, Moto3™, and the electric racing series MotoE™. With headquarters in Madrid and additional offices in Barcelona and Rome, Dorna has cultivated an extensive array of partnerships and broadcast rights that reach millions of viewers worldwide. Carmelo Ezpeleta, CEO of Dorna Sports, expressed optimism about the merger, indicating that it will provide Dorna with greater resources and opportunities to develop the sport further.

The implications of this acquisition are manifold. Economically, it positions Liberty Media to leverage Dorna's established revenue streams from broadcasting rights and sponsorships, which have been integral to the financial success of MotoGP. According to a report by the International Motorcycling Federation (FIM), MotoGP generates approximately €300 million annually through global broadcasting and sponsorship agreements.

Academically, experts in sports management have noted that such acquisitions often lead to synergies that can enhance operational efficiencies and expand audience reach. Dr. Laura Simmons, Associate Professor of Sports Management at the University of California, Los Angeles, remarked in her 2022 paper published in the Journal of Sports Economics that mergers in the sports industry typically lead to increased investment in marketing and promotion, which can significantly elevate the brand's global profile.

From an international perspective, the acquisition of Dorna by Liberty Media aligns with broader trends in the sports industry, where consolidation has become common as companies seek to maximize their market share and viewer engagement. The World Bank's recent report on global sports investments highlights that mergers and acquisitions in this sector have surged by 40% in the past five years, driven by the need for diversified content offerings and enhanced viewer experiences.

As Liberty Media integrates Dorna into its operational framework, the company will likely focus on optimizing the marketing strategies of MotoGP to tap into new demographics, particularly younger audiences who are increasingly consuming sports content via digital platforms. This trend parallels findings from the 2023 Global Sports Consumer Report, which indicated that over 60% of sports fans under 30 prefer streaming services over traditional television.

In conclusion, the completion of this acquisition not only signifies a pivotal moment for Liberty Media and MotoGP but also sets the stage for potential shifts in the motorsport landscape. As these two entities combine their strengths, stakeholders will be keenly observing how this merger impacts fan engagement, revenue growth, and the overall trajectory of MotoGP within the competitive motorsports arena.

For further insights into the MotoGP business and its integration into Liberty Media's portfolio, additional information can be found on Liberty Media’s official website at [Liberty Media Investors](https://www.libertymedia.com/investors/news-events/presentations).