Qualcomm Partners with Bryson DeChambeau's Crushers GC for Multi-Year Deal

Qualcomm Technologies, Inc., a leader in advanced technology solutions, has announced a multi-year collaboration with professional golfer Bryson DeChambeau and his LIV Golf team, Crushers GC. The partnership, unveiled on July 8, 2025, highlights Qualcomm's commitment to integrating technology into sports, enhancing both player performance and fan engagement.

The collaboration will see Qualcomm's branding featured prominently on player apparel and during experiential activations at LIV Golf events. DeChambeau, a two-time major champion, expressed enthusiasm for the partnership, highlighting Qualcomm's role in revolutionizing how sports are experienced through technology. 'I'm thrilled to embark on this new partnership with Qualcomm, a company that shares my passion for innovation and pushing the boundaries of possibility,' DeChambeau stated. He emphasized the importance of technology in optimizing performance and engaging with the community.

Don McGuire, Senior Vice President and Chief Marketing Officer of Qualcomm Incorporated, echoed DeChambeau's sentiments, stating, 'Bryson DeChambeau and Crushers GC’s groundbreaking approach to team golf and the use of technology to optimize their performance aligns perfectly with Qualcomm’s mission.' McGuire highlighted Qualcomm's commitment to advancing technology and enhancing experiences, looking forward to the collaborative efforts with DeChambeau and Crushers GC to showcase their innovations to fans globally.

The Crushers GC, composed of notable international golf stars including Paul Casey, Charles Howell III, and Anirban Lahiri, has demonstrated remarkable success, achieving a league-best eight regular-season victories in addition to securing the 2023 Team Championship. DeChambeau himself has claimed three individual titles, showcasing the team's competitive edge in the LIV Golf League.

As the 2025 season progresses, fans can anticipate seeing Qualcomm's technology integrated into DeChambeau's content across various platforms, further blurring the lines between sports and technology. This partnership not only signifies a strategic alignment between a leading technology company and a prominent sports figure but also represents a broader trend of increasing technology integration within professional sports.

In conclusion, the partnership between Qualcomm and Crushers GC marks a significant development in the intersection of technology and sports, setting a precedent for future collaborations that leverage technological advancements to enhance athletic performance and fan engagement. As the LIV Golf League continues to expand its global footprint, such partnerships are poised to redefine the landscape of professional golf and sports entertainment as a whole.