World Broadcaster Briefing Prepares Media for LA28 Olympic Games

From July 14 to July 17, 2025, key stakeholders in the sports broadcasting industry will converge in Los Angeles for the Olympic Broadcasting Services (OBS) World Broadcaster Briefing (WBB). This pivotal event is designed to prepare Media Rights-Holders (MRHs) for the upcoming LA28 Olympic and Paralympic Games, which are scheduled to be held from July 14 to July 30 and August 15 to August 27, 2028, respectively.

The WBB will serve as a critical platform for the OBS, the organizing committee for the LA28 Games, and various MRHs to engage in discussions and share insights regarding the broadcasting landscape for these significant international events. According to Mr. Chris Hurst, CEO of OBS, “The WBB is essential for ensuring that broadcasters are well-prepared to deliver high-quality coverage of the Olympic and Paralympic Games.”

This gathering will not only include meetings and presentations but also an extensive tour of key competition venues. Participants will have the opportunity to assess the proximity of these venues to the future International Broadcast Center (IBC), which is crucial for facilitating efficient broadcasting operations.

Historically, the WBB has played a significant role in Olympic preparations. During the Tokyo 2020 Games, held in 2021 due to the COVID-19 pandemic, similar briefings were conducted virtually. However, the return to an in-person format for the LA28 WBB signifies a move towards normalcy and a renewed focus on the importance of live broadcasting in sports.

Expert opinions underscore the strategic importance of the LA28 Games. Dr. Lisa Thompson, a Professor of Sports Management at the University of Southern California, emphasized that “the LA28 Games represent a unique opportunity for the global sports community to showcase resilience and innovation post-pandemic.” The event is expected to draw significant international viewership, thereby providing substantial advertising revenue for broadcasters.

The LA28 organizing committee has already made strides in sustainability and inclusivity, with plans to implement extensive environmentally friendly practices during the Games. As Mr. Casey Wasserman, Chair of the LA28 Organizing Committee, stated, “Our commitment to sustainability is unwavering, and we aim to set a new standard for future Olympic Games.”

Looking ahead, the LA28 Games are shaping up to be a landmark event not just for Los Angeles but for the global sports community. As the WBB approaches, MRHs are preparing to adapt their strategies to ensure they meet the demands of modern audiences, particularly in the realm of digital broadcasting and social media engagement.

The implications of the WBB are far-reaching, as it will influence broadcasting strategies on a global scale and set a precedent for future Olympic events. As the countdown to the LA28 Games continues, the significance of this preparatory briefing cannot be overstated, marking an important step in the ongoing evolution of Olympic broadcasting.