Amazon Introduces Kindle Colorsoft Lineup with Kids Edition

In a significant expansion of its Kindle product line, Amazon has unveiled two new devices under its Colorsoft series: a 16 GB variant and its inaugural Kindle designed specifically for children. The announcement was made on July 25, 2025, as part of Amazon's ongoing commitment to enhancing the reading experience for users of all ages.

The new Kindle Colorsoft 16 GB, priced at $249.99, features a high-contrast color display, adjustable warm light, and an impressive battery life lasting weeks. The device aims to cater to a growing demographic of visual readers, offering advanced functionalities such as fast page turns, the ability to highlight in multiple colors, and a 'Page Color' mode that inverts backgrounds for nighttime reading. These enhancements allow comic books, graphic novels, and book covers to be vividly displayed, thereby enriching the reading experience.

Additionally, the Kindle Colorsoft Kids model, retailing at $269.99, is tailored for younger audiences. This device comes with a kid-friendly illustrated cover, a one-year subscription to Amazon Kids+, and a two-year worry-free guarantee. According to Amazon, children using the Kindle Colorsoft Kids version are projected to engage with reading material nearly 46% more than the average Kindle Kids user, particularly enjoying graphic novels. The kids’ model includes educational features such as Vocabulary Builder, Word Wise, and support for the OpenDyslexic font, as well as Bluetooth functionality for audiobooks. Parental controls through the Amazon Parent Dashboard allow adults to manage content and monitor usage effectively.

The launch of these new devices follows a record year for Kindle, with Prime Day sales reportedly increasing by nearly 40% year-over-year. Amazon disclosed that Kindle users have read over 129 billion pages in 2025 alone, a remarkable increase compared to previous years. An Amazon spokesperson commented, "Customers love reading Kindle in color—on average, they spend more time on Kindle Colorsoft and read hundreds more pages than on our other Kindle devices. With these new additions, we’re bringing the joy of color reading to more members of the family."

The Kindle Colorsoft series also includes a Signature Edition priced at $279.99, which offers 32 GB of storage, wireless charging capabilities, and an auto-adjusting front light.

This strategic move by Amazon not only enhances its product offerings but also reflects a broader trend in the publishing and technology industries, where visual reading experiences are increasingly prioritized. The integration of educational tools and parental controls is likely to appeal to families looking for engaging reading solutions for their children.

As the digital reading landscape continues to evolve, the introduction of the Kindle Colorsoft series underscores Amazon's commitment to innovation in reading technology, positioning itself as a leader in the market. The future of reading, particularly for younger audiences, appears promising with these new devices encouraging a love for literature through vibrant and interactive reading experiences.