Amazon Prime Day: LG Evo C4 4K OLED TV Now Under $1,200

As Amazon Prime Day unfolds, consumers are presented with a substantial opportunity to purchase high-quality electronics at discounted prices. Among the most notable offers is the 65-inch LG Evo C4 4K OLED Smart TV, now available for $1,196.99, down from its retail price of $2,499.99. Additionally, the larger 77-inch model is also on sale, priced at $1,696.99, a significant reduction from its original cost of $3,699.99. Both models come with free delivery, adding to their appeal for potential buyers (IGN, July 10, 2025).

The 65-inch LG Evo C4 is distinguished by its exceptional image quality, low input lag, and high refresh rate, making it a favored choice among gamers, particularly those using the PlayStation 5 and Xbox Series X. This model has been recognized as one of the best TVs for gaming over the past three years, according to multiple reviews (IGN, July 10, 2025). Although the C4 is from the previous year’s lineup, it continues to be preferred over the newer 2025 C5 model, which retails for $500 to $1,000 more without significant enhancements to justify the price difference.

The C4 features LG’s proprietary Evo panel, which offers improved brightness levels and a contrast ratio that surpasses traditional W-OLED TVs. This technology provides near-infinite blacks and an impressive contrast ratio, ideal for displaying 4K HDR content in its full glory (IGN, July 10, 2025). Moreover, the C4 model supports a native refresh rate of 120Hz, which can be boosted to 144Hz, and all four HDMI ports comply with the HDMI 2.1 specification, thereby facilitating 4K gaming at up to 120 frames per second without screen tearing.

In contrast, the newly released 2025 C5 model features an updated Alpha a9 Gen8 processor, which enhances peak brightness, thereby improving overall picture quality. However, experts suggest that the improvements may not justify the higher price point compared to the C4 model (IGN, July 10, 2025).

For those considering a purchase during Amazon Prime Day, the LG Evo C4 4K OLED Smart TV stands out as a prime option, especially for individuals who value high performance in both gaming and television viewing. With LG’s long-standing reputation in the OLED TV market, consumers can feel confident in their investment (IGN, July 10, 2025). Overall, the current promotions on LG OLED TVs provide an excellent opportunity for consumers looking to enhance their home entertainment experience.

Looking forward, the trend of significant discounts during events like Amazon Prime Day may continue to shape consumer buying habits, particularly in the electronics sector. As technology advances, consumers can anticipate more competitive pricing and innovative features in television models, ensuring that they receive value for their investments.