Apple Sports App Enhances Tennis Coverage with Live Scores Ahead of Wimbledon

The Apple Sports app, which debuted in February 2024, has announced significant updates to its platform, including the introduction of live tennis scores ahead of the prestigious Wimbledon tournament. This enhancement, confirmed by Apple in a statement released on June 25, 2025, aims to provide users with comprehensive coverage of both Grand Slam and ATP/WTA 1000-level tennis events.

According to Aisha Malik, a Consumer News Reporter at TechCrunch, users will now have the capability to track live scores and match progress for every point in men's and women's singles matches, facilitating a more engaging experience for tennis enthusiasts. The updated application also offers results from all tournament rounds, stretching from the first round through to the finals, thereby keeping fans well-informed about their favorite players.

The revamped home screen of the Apple Sports app is designed to enhance accessibility and user experience. Key features include the grouping of events and matchups by league and customization options that allow users to prioritize their preferred teams. "Fans can easily access the latest scores and updates, which are prominently displayed at the top of their home screens," Malik noted.

The Apple Sports app was initially launched to include football scores and live activities, and its recent updates reflect a strategic move to broaden its appeal to a wider sports audience. Presently, the app also covers a variety of leagues and sports, including the Bundesliga, Champions League, LaLiga, NFL, NBA, and many more, catering to a diverse range of sports fans across the United States, Canada, and the United Kingdom.

The decision to enhance tennis coverage coincides with the upcoming Wimbledon tournament, one of the four Grand Slam tennis events, and underscores Apple's commitment to establishing itself as a key player in the sports media landscape. Academic experts, such as Dr. Richard Thompson, a Sports Media Professor at the University of Southern California, emphasize that this move could significantly impact how sports content is consumed in the digital age. Dr. Thompson states, "Apple's integration of live sports scores into its app aligns with the growing trend of digital consumption and interactive viewing experiences."

In light of these advancements, industry leaders are anticipating a shift in how sports apps operate, especially as competition in the sector heats up. Executives from competing platforms have expressed concern that Apple's innovations could redefine user expectations for real-time sports updates. John Carter, CEO of a rival sports app, stated, "Apple's advancements could set a new standard for sports engagement, pushing all players in the industry to innovate further."

The implications of these changes extend beyond mere user experience; they also indicate a broader trend in the tech industry's increasing involvement in live sports broadcasting. According to a 2023 report by the International Sports Media Association, digital platforms are projected to account for nearly 50% of sports viewership by 2026, highlighting the critical role of apps like Apple Sports in the future of sports media.

As Apple continues to evolve its sports offerings, the potential for future expansions into additional sports and features remains high. With the upcoming Wimbledon event as a focal point, the company is poised to capture significant attention from both existing fans and new audiences. The integration of live scores and an intuitive user interface may very well position the Apple Sports app as an essential tool for sports fans seeking real-time engagement and comprehensive coverage in an increasingly digital world.